Marketing Specialist at HySafe – Union Grove, Wisconsin

HYSAFE – MARKETING SPECIALIST

We are seeking a Marketing Specialist who is highly organized and has extreme attention to detail. This marketing team member will handle multiple projects in a fast-paced environment with a positive attitude. The marketing specialist supports the critical functions of the department with a proven understanding of marketing foundations and digital communication. This strategic team member must be computer savvy with a passion for learning and willingness to tackle new challenges.

THE COMPANY YOU WILL BE JOINING:

· Premier provider of custom fall protection systems including design, engineering, and installation.

· Prominent national customer base across transportation, manufacturing, construction, government, retail, and entertainment markets.

· Mission-driven: your work ensures safety at heights, protecting and saving lives.

· Entrepreneurial, flat organization recognized for high quality, responsiveness, and industry-best service.

·HySafe is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day.

WHAT WE OFFER YOU:

· High impact role on a winning team investing in department and company growth.

· Meaningful empowerment in a collaborative environment that supports development.

· Competitive salary with comprehensive benefits including subsidized healthcare, basic life insurance, 401(k) company match up to 3%, paid time off, paid holidays and annual bonus plan based on company performance.

WHAT THE ROLE DOES:

· Develop industry-specific marketing content with a heavy focus on technical copywriting and proofreading.

· Plan, execute, and monitor B2B email marketing campaigns that drive engagement and conversions.

· Maintain and update email contact lists, ensuring accurate segmentation and organization for targeted outreach.

· Lead in managing and updating website content, including designing and updating new landing pages and some technical fixes.

· Lead trade show logistics, and industry events, managing expenses, shipping and ordering supplies.

· Create and design customized sales materials, including presentations, case studies, and product/solution spotlights, ensuring alignment with brand guidelines.

· Capture and edit photos/videos for customer visits, demonstrations, training, and corporate events.

· Manage customer contact information through the HubSpot CRM system.

· Maintain marketing calendar and track campaign performance metrics.

· Manage social media strategy to complement email campaigns.

THE BACKGROUND THAT FITS:

· Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience

· 2+ years of marketing experience required, preferably in a B2B environment; construction or manufacturing industry exposure is a plus.

· Strong understanding of traditional and digital marketing, including paid search and SEO, across platforms and channels.

· Proficient in Microsoft Office 365 and WordPress; experience with HubSpot or other CRM platforms is a plus.

· Highly organized with strong attention to detail and accuracy.

· Creative thinker willing to explore new ideas and push boundaries.

· Experience with Adobe Creative Suite; basic photography and videography skills are a plus.

· Portfolio of print, digital, and marketing campaign samples is a plus.

· Open to occasional travel as needed.

· Excellent communication and collaboration skills, comfortable working with sales teams, operations, and customers.

· Local to Union Grove, WI or willing to relocate.

· Highly ethical, positive culture addition, self-motivated.

· Demonstrates HySafe core values: Respect, Precision, Urgency, Mastery, Positivity.