Web Presence Specialist at Wing Assistant – Toronto, Kansas

Wing Assistant is one of the worlds largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up onlinebuilding, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

1) Website Development & Execution

- Build and maintain landing pages and core site experiences using WordPress and Elementor.

- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.

- Manage a rapid page-production system (50200 new pages annually) across industries, use-cases, and offers.

- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.

2) Conversion Optimization

- Own CRO testing pipelineA/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.

- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.

- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.

3) Analytics & Tagging

- Set up and maintain accurate event tracking via Google Tag Manager and GA4.

- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.

- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.

4) Design & User Experience

- Work directly in Figma to iterate on high-performing layouts.

- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.

- Maintain a scalable design system and "template library" for rapid deployment across campaigns.

- Design, build, and launch new landing pages and site sections in WordPress/Elementor.

- Run QA and monitoring on pages, forms, and events.

- Partner with the Performance Marketer to ensure ads and landing page alignment.

- Run and interpret CRO tests; report wins and next actions weekly.

- Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.

- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.

- Hands-on with GA4, Google Tag Manager, and heatmapping tools.

- Demonstrated ability to improve key metrics through structured experimentation.

- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.

- Eye for design - understands modern visual standards, typography, and responsive layouts.

- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

- Familiarity with programmatic page generation and SEO-oriented templates.

- Experience collaborating on ad creative or video storyboards.

- Working knowledge of Looker Studio, basic SQL, or Webflow.

- Deeper design skills.

- Other areas of marketing knowledge.

- Website Conversion Rate (Lead to Deal)

- Page speed and technical health (Core Web Vitals)

- CRO Test Velocity and Win Rate

- Number of high-quality new pages shipped per quarter

- Attribution integrity and tag accuracy

- Competitive salary

- Performance-based bonuses

- Software for Upskilling & Productivity

- Remote-first culture - work from anywhere in the world

- Paid Time Off- Health Insurance

- High autonomy, low bureaucracy

- Fast-track to leadership for high performers

- Direct access to founding team

- High visibility, autonomy and ownership

110000 to 135000 CAD / yr