Director of Leasing at Southwest Equity Partners – Solana Beach, California
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About This Position
About Southwest Equity Partners
Since 2006, Southwest Equity Partners has been connecting tenants with multi-family and commercial properties throughout San Diego, California. Each and every day, we exceed both our resident’s and client’s expectations by embodying our mission statement and living our core values.
Southwest Equity Partners prides ourselves on building long-term relationships with a people-first attitude. We are committed to delivering an exceptional rental experience for our tenants and giving our investment property owners peace of mind when it comes to the management of their investments.
About the role
Southwest Equity Partners is seeking an experienced Director of Leasing to lead leasing strategy and performance across our San Diego multifamily portfolio. This role is highly strategic and hands-on, responsible for driving occupancy, maximizing rental revenue, improving lead-to-lease performance, and supporting lease-ups for new and renovated communities.
The Director of Leasing works in close partnership with Regional Property Managers, Asset Management, Operations, and Marketing to ensure leasing execution aligns with financial goals and portfolio strategy.
This is an in-person leadership role based in our Solana Beach office.
Position Purpose
The Director of Leasing is responsible for leading leasing strategies across our diverse multifamily portfolio in San Diego. The position is responsible for driving occupancy and absorption, maximizing potential rental income, fully utilizing marketing partnerships and capabilities and limiting vacancy time. The Director will also play an active role in assisting in the leasing of new-build and renovated communities, including underwriting pro-formas, marketing partnerships, rental rate setting and various other lease-up assignments.
This position provides day-to-day oversight of the Leasing Manager(s) employed at Southwest Equity Partners. The Director also acts as a supervisor (but not day-to-day manager) of any community manager or on-site manager in need of leasing assistance, and the position works in tandem with each Regional Property Manager to strategize,
Responsibilities
Leasing Performance:o Drive Occupancy and revenue across the portfolio
o Monitor traffic, conversion and vacancy trends by property
o Identify gaps quickly and implement solutions that move the needle
Team Leadership & Accountability:o Coach on-site manager(s), community manager(s) and leasing manager(s) on follow up, closing and sense of urgency
o Set clear expectations for lead management and showing standards
o Hold team members accountable for performance metrics and leasing targets per person and per property
Lead Management Strategy:o Ensure that all team members are consistently tracking inquiries and applicant information in Appfolio though the Guest Card workflow
o Establish, update and/or enforce follow up standards for inquiries
o Drive improvement with lead-to-lease conversion ratios
Marketing & Property Branding / Positioningo Oversee listing quality, pricing strategies and concession implementation
o Review ads for accuracy, DRE compliance and effectiveness
o Partner with marketing vendors to keep listings competitive and front-and-center
o Drive revenues with thorough understanding and analysis of competition and development of creative marketing programs.
Vacancy Managemento Track vacancy time and identify bottlenecks in the leasing & turnover cycle
Community & Corporate Operations:o Ensure the smooth running of each community in partnership with each stakeholder.
o Coordination with ownership, asset managers or vendors for any special community-related projects.
o Hiring and training (in tandem with the Director of Operations) for all open positions in the group.
o Supervise day-to-day operations of all staff, ensuring that all policies and procedures are being followed.
o Customer service - Providing superior customer service and communication to our residents and prospects to enhance customer satisfaction and increase renewals, revenue, reputation and profitability.
o Assist the Director of Client Services & Asset Management with aspects of overall community budget and finances
o Maintain positive relations with all community vendors.
o Perform any other related duties as required or assigned.
o Perform routine clerical and administrative functions such as drafting correspondence, scheduling appointments, organizing and maintaining paper and electronic files.
Accountability
Effective communication and customer service skillsWork involves highly confidential and sensitive information; sound judgement and discretion is imperativeWork in tandem with the Director of Client Services for financial and asset-related projectsQualifications Required
Strong interpersonal skills and the ability to work under time constraintsStrong project management, analytical and research skills with a demonstrated ability to manage projects from inception through completionHigh school diploma required, Bachelor’s degree preferred5+ years of multifamily property management experienceExcellent oral and written communication skillsExperience in supervisory role and managing staffExperience in writing and maintaining budgetsProficient in Appfolio property management software or other similar property management softwareGeneral office, bookkeeping and sales skillsComputer literate, including Microsoft Office SuiteMust be detail oriented and able to focus with frequent interruptionsMaintains confidence and protects operations of business by keep information confidentialAbility to operate in an open work area with moderate everyday noiseAbility to work from multiple locationsAbility to perform other duties as requiredProperty Manager / Real Estate License required within two years of start of positionCompensation
Annual Salaried position; $90,000 paid bi-monthly.Health insurance coverageo 100% of employee is covered by the company for Health.
o 0% of any dependents is covered by the company for Health.
o Dental and Vision options are available.
Leasing Commission Eligible: varies by propertyAnnual performance bonus eligible401(k) program with company matching annually; eligibility dependent on current plan provider (detailed benefits information to be provided upon commencement of employment)Property Management Referral Commissions ProgramPTO Policy: Vacation is earned by the eligible employee each week and in the following hourly, or fraction thereof, amounts:Work Schedule
Hours: Monday – Friday 8:30am to 5:30pm· Nights/Weekends/Additional Hours as required and directed by supervisor.
Location: In-Person, Office (Travel Required within San Diego Region 35% of the time)· In Person Location: Solana Beach, California