Marketing Product Owner in at LeafHome

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. Weve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Womens Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win Being driven every day to win is who we are
• People Powered Recognized as a top Ohio and U.S. workplace by Great Place to Work, Energage, and more
• Family Feel with Enterprise-Level Resources You are important to us, and weve built a culture youll love
• Support Inclusion, sustainability, and reliability surround everything we do
• Personal Growth Dedicated to providing resources and encouragement for employee growth
• Mobility Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Marketing Product Owner is an individual contributor responsible for owning and optimizing marketing investment strategy for the Leaf Home business. This role partners cross-functionally with channel owners, Sales, and Installation to ensure an effective marketing mix across channels and markets, maximizing lead quality, conversion, and return on investment.

Essential Duties and Responsibilities:

• Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s).
• Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights.

Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency

• Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage.
• Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives
• Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions

Experience and Minimum Qualifications:

• 4+ years of experience in marketing analytics, performance marketing, business strategy, or related field
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Experience working cross-functionally with marketing, sales, and operations teams
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency using Microsoft Office Suite.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Bachelor's degree or a Combination of education, training, and experience.

Travel Requirements:

• 1-10% Travel

Overtime/Additional Hours Requirements:

• Additional and non-standard hours may be required (exempt).

Physical Requirements:

• Standing Occasionally
• Walking Occasionally

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

• Innovating, Always Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers Building trusted relationships at the core of everything we do
• Empowering Employees Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package
• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Gym membership reimbursement
• Employee resource groups, including VetConnect and the Womens Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work Certified. Additional recognitions include:

• Remodeling 550 list placements
• Qualified Remodeler Top 500 rankings
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.