Marketing Manager (Avalaunch Media Division) at Ampleo – Lehi, Utah

About Ampleo

Cross-Functional Leadership and Execution to Fuel Growth

We provide the expertise to accelerate your business at every stage and in every function.

Since 1996, Amplēo has helped thousands of businesses grow through on-demand finance leadership, starting with fractional CFOs and outsourced controllers. What began as strategic financial support has evolved into a complete suite of cross-functional services.

Today, Amplēo delivers embedded expertise in finance, HR, marketing, turnaround and restructuring, sales tax, and business valuation. Our professionals integrate directly into your team to provide both strategic insight and hands-on execution, helping you achieve meaningful results faster.

We don’t just advise. We help you move, build, and win.

Position Summary

This position is with Amplēo's Avalaunch Media Division. Avalaunch Media is looking for an experienced Marketing Manager to join our team to drive, manage, and build on relationships with our enterprise clients and launch them to results they never thought possible! As a Marketing Manager, you’ll be responsible for leading multi-channel marketing initiatives, supporting project management for your book of business, and ensuring integrated campaigns continuously drive measurable growth.

The Marketing Manager position is a member of the Marketing Pod and reports directly to the Strategist. This position is required to work onsite at the Avalaunch office a minimum of four days per week.

• You will be working closely with a Marketing Strategist. Once the strategy is developed, you will be responsible for the tactical, day-to-day execution and channel coordination of that strategy.
• Gain a thorough understanding of your client's brand, website, target audience, and marketing goals.
• Develop and implement comprehensive multi-channel marketing plans across organic, email, social, and paid support initiatives.
• Build and manage content calendars, including blog strategy, email campaigns, and social media calendars aligned to broader campaign objectives.
• Lead email marketing ideation and execution, including campaign planning, segmentation strategy, automation flows, testing, and performance optimization.
• Collaborate with internal teams to develop integrated campaigns that align messaging across SEO, paid media, content, and social channels.
• Perform market research and competitive analysis to uncover opportunities for growth and differentiation.
• Oversee content strategy from ideation and production to distribution and amplification across multiple channels.
• Project manage timelines, budgets, and resources efficiently for each client account.
• Deliver exceptional customer service, ensuring high levels of client satisfaction.
• Your communication with clients is critical. You’ll deliver detailed project plans, campaign updates, reporting insights, and strategic recommendations while keeping clients informed on how deliverables are progressing.
• Monitor performance across channels and translate data into actionable insights to continuously improve results.
• Stay informed about industry trends, platform updates, and emerging marketing opportunities to provide proactive recommendations to your clients.
• You’ll work closely within your pod and with specialized team members to produce client deliverables such as ad creative, copy, design, research, email builds, landing pages, and reporting dashboards.
• Ultimately, you and the Pod Strategist will oversee the success of the client as we fulfill our mission of Launching Brands and Launching People!

• You’re an experienced marketing professional with more than two years of experience managing multi-channel campaigns and working with internal and external team members, vendors, and client stakeholders to execute strategic marketing plans.
• You have a strong working knowledge of digital marketing including SEO, content marketing, email marketing, paid advertising, data analytics, and social media marketing.
• You understand how different marketing channels work together within a larger business strategy and customer journey.
• You have experience building and managing editorial calendars, email campaign schedules, and social publishing plans.
• You have hands-on experience with marketing automation platforms and understand segmentation, lifecycle marketing, and performance testing.
• You have experience interfacing directly with client points of contact at all levels and can adapt your communication style to those you’re working with.
• You thrive on communication, organization, and time management. You’re outgoing, nice (but not a pushover), and love exceeding expectations.
• You have excellent time management skills and can handle multiple clients and their projects simultaneously.
• Strong passion for digital marketing with expectations to learn more and grow professionally.
• Strong understanding of campaign performance metrics and how to optimize for KPIs across channels.
• Ability to analyze performance data from platforms such as Google Analytics, email service providers, and social platforms to diagnose issues and identify opportunities.
• Understanding of customer journey mapping, UX principles, and how those impact engagement and conversion.
• Ability to effectively present work to clients and external partners (be on calls, share your work, explain strategy, etc.).
• Basic understanding of CMS platforms such as WordPress is preferred.
• Experience with email marketing platforms and CRM systems is preferred.
• You can prepare quarterly reports and performance summaries for client business reviews.
• PR and/or writing experience is highly regarded.
• Ability to be in the office a minimum of four days a week.

Benefits

• Flexible PTO
• Medical, dental, and vision insurance with FSA options
• Company-paid life insurance
• Paid parental leave
• 401(k) with company match
• Professional development opportunities
• 12 paid holidays off