Creative Content Specialist at Summit Utilities – FORT SMITH, Arkansas

From pre-production to post-production, you take a pitch and bring it to life. This includes everything from brainstorming ideas and coordinating with team members or external contacts to scheduling, securing shoot locations, filming, and managing the formatting of final deliverables to meet the specifications needed for dissemination. Deliver diverse content in a variety of formats, such as video, social media posts/reels, audio clips, podcasts, and more. Utilize photography and videography skills to create high-quality deliverables. Act as the department liaison, ensuring seamless communication and project delivery. Develop and execute creative content that is engaging and authentic to support internal and external communications such as brand campaigns, company announcements, and initiatives to team members, customers, and potential customers. Serve as an on-camera brand ambassador by creating engaging, platform-optimized solo content for social media that highlights our people, services, and community impact. Conduct thoughtful and professional interviews with employees, customers, or talent to capture authentic stories and insights for use across social, digital, and video content. Stay up to date with industry trends to ensure our content remains fresh and innovative. Assist with external campaigns to drive customer acquisition, retention, and brand loyalty. Work closely with teams to contribute and aid content calendar initiatives. Work closely with teams to analyze content performance metrics to optimize strategies based on data insights. Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards. Ensure all content aligns with brand guidelines and tone of voice across platforms. Coordinate with external vendors, freelancers, or agencies as needed for specialized projects. Troubleshoot and manage technical aspects of content creation, including audio mixing, lighting setup, and advanced editing techniques. Proactively identify content gaps and pitch new ideas to enhance storytelling and audience engagement. Train and mentor team members on basic content creation tools and techniques to build internal capabilities. Maintain an organized archive of digital assets for easy access and reuse.

Education: Bachelor’s degree in marketing, Communications, Journalism, Graphic Design, Film Production, or a related field. Experience: Minimum of 5–7 years of professional experience in content creation, digital storytelling, or a similar creative role. Experience working in a fast-paced, dynamic environment is a must. Technical Skills: Proven expertise in photography, videography, video, and audio editing (e.g., Adobe Creative Suite, Final Cut Pro, or similar tools). Proficient in creating content with both traditional DSLR cameras and iPhones. Experienced in various shooting techniques, including handheld, tripod, gimbal, and drone operations. Additional Qualifications: A strong portfolio showcasing a variety of high-quality content deliverables, including video, social media, and brand campaigns. Experience collaborating across teams and managing multiple projects simultaneously.

Proven expertise in storytelling and crafting engaging content tailored to diverse audiences. Advanced skills in photography, videography, and editing (pre-production, filming, and post-production). Proficiency in video and audio editing tools like Adobe Premiere Pro, Final Cut Pro, and After Effects. Strong knowledge of social media platforms and best practices for creating content, including reels, posts, and short-form videos. Experience developing content for campaigns, internal communications, and brand initiatives. Ability to manage multiple projects and priorities while meeting tight deadlines without compromising quality. Solid understanding of analytics and metrics to evaluate content performance and refine strategies. Up-to-date knowledge of industry trends, emerging tools, and platforms to keep content fresh and innovative. Expertise in lighting, audio mixing, and advanced editing techniques. Well-versed with studio and natural lighting techniques. Strong graphic design skills with the ability to create visually compelling materials. Exceptional writing, editing, and storytelling abilities with a keen eye for detail. Proficiency in digital marketing tools, social media management platforms, and content management systems. Ability to adapt messaging to resonate with diverse audiences, from internal teams to external customers. Excellent communication, collaboration, and project management skills to work effectively across teams and with external partners. A creative thinker and self-starter who can identify content gaps and pitch innovative ideas. Experience coordinating with external vendors, freelancers, or agencies. Strong organizational skills, including maintaining a well-structured digital asset library. Agile and proactive in managing multiple projects and shifting priorities. Passion for fostering engagement and connecting with people through impactful communication. Willingness to travel.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.

Summit offers competitive pay and medical/dental/vision and other benefits that provide flexibility, choice and support to our employees when they need it most. We understand that home and family are essential pieces of your life, and our benefits are designed to support you both at work and at home.

Summit Utilities, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status and will not be discriminated against on the basis of disability or veteran status.