Marketing Coordinator at Avail CPA – Lethbridge, Alberta

Marketing Coordinator

Location

Lethbridge, AB (Full-Time)

Avail CPA is searching for a full-time Marketing Coordinator to join our team in Lethbridge. You’ll work closely with our Marketing Principal, Marketing Admin, and Business Development team to help plan, execute, and refine marketing initiatives across print, digital, web, and community channels.

This role is not just about creating content, but about understanding why it’s created and how it contributes to results.

What You'll Do

• Plan and execute marketing initiatives across multiple channels (web, print, social)
• Review and revise website content with a focus on clarity, positioning, and SEO
• Identify target audiences and tailor messaging accordingly
• Recommend and support campaigns across different mediums (billboards, print ads, digital, local placements)
• Evaluate where and why we market
• Support content planning, scheduling, and performance tracking
• Collaborate with internal teams to align marketing with business development goals
• Create or coordinate marketing assets (design support available where needed)
• Use AI-powered tools to support research, ideation, and execution

What You Bring

High Priority

• Strong understanding of marketing fundamentals (audience, messaging, positioning)
• Ability to think critically about where, why, and how to market
• Experience with content development and revision

• Working knowledge of SEO principles and keyword strategy
• Strong organization and ability to manage multiple initiatives
• Comfortable working independently and making recommendations

Bonus Points

• Graphic design skills (vector-based design, print + digital)
• Article research and creative writing skills
• Experience with campaign planning and performance tracking
• Familiarity with local or regional marketing strategies
• Photography and videography
• Experience with CRM platforms
• Ability to interpret analytics and adjust strategy accordingly
• Familiarity with AI tools to enhance productivity

You Know Your Way Around

• HubSpot or similar CRM platforms
• Google Analytics
• Social platforms
• Microsoft Office applications
• AI tools (ChatGPT, Copilot, Claude)
• BONUS Graphic design and photo/video editing(Illustrator, Photoshop, Premiere)

Who You'll Work With

• Marketing Principal (strategy, direction, collaboration)
• Marketing Admin (execution and coordination)
• Business Development Team (campaigns, growth initiatives)
• Team Members across all Avail CPA offices

Real Talk

We’re not just looking for someone to create marketing, we’re looking for someone who understands it.

In this role, you’ll be expected to think beyond the asset:

• Why are we doing this?
• Who are we trying to reach?
• Where should this be deployed?

Graphic design is a welcome asset, but it’s not the main focus. If you’re strong in marketing strategy and execution and lighter on design, we can support that.

On the flip side, if you’re primarily a designer and are used to working from a heavily detailed and defined brief, this role may feel like a stretch.

What We Offer

• Competitive compensation with clear opportunities for advancement
• Comprehensive health, dental, and vision benefits
• Ongoing professional development and leadership training
• Opportunities to take ownership of client relationships
• A collaborative, people-focused culture that values growth and community involvement
• A supportive environment where you can build your career long term

A Little Bit About Us

At Avail CPA, we are committed to making a positive difference for our clients, our people, and our communities. For nearly 100 years, we’ve been part of Southern Alberta, growing into the region’s largest independently owned business advisory and accounting firm. With more than 150 team members serving six communities, including Invermere, BC.

How To Apply

Please include:

• A cover letter
• Your resume
• Samples of your marketing and/or graphic design work (print, digital, web-based, or multimedia ie. show us what you can do)