Marketing Intern at KEMBA Financial Credit Union – Columbus, Ohio

Title: Marketing Intern

Duration: 10 Weeks (June 1st - August 7th)

Compensation: Paid/Hourly

Status: Full Time/Non-Exempt

Purpose

The purpose of KEMBA’s Internship Program is to provide students with a meaningful and enriching learning experience that helps them grow both personally and professionally. As an intern, you will gain hands-on experience, build real skills, and learn how a financial cooperative operates within the community.

This program is designed to introduce you to potential career paths in the credit union industry while offering support, mentorship, and opportunities to contribute to real projects. You will also learn more about financial literacy and the cooperative principles that guide our work, especially our commitment to education, training, and information.

Objective

The Marketing Intern will support the Marketing department by assisting with content development, market research, event planning, campaign support, and generalist marketing tasks. This role provides hands-on exposure to branding, advertising, digital marketing, consumer behavior, event execution, strategic planning, and analytics. Responsibilities may be adjusted based on the intern’s skills and interests to create a meaningful and relevant learning experience.

Duties and Responsibilities

• Conducts consumer research and prepare trend reports
• Performs in-depth competitive analysis
• Observes in-branch interactions and consumer behavior
• Assists in planning and executing branch grand opening celebrations
• Supports KEMBA Live events and on-site activation strategies
• Provides content support for marketing and communication campaigns
• Participates in strategy discussions and department initiatives
• Contributes to the planning and completion of the capstone project
• Prepares and delivers a final presentation summarizing project findings
• Performs other duties as assigned

Capstone Project

• Completes a capstone project that applies learned skills to real world outcomes
• Presents the completed project at the conclusion of the 10-week program

Required Qualifications

• Actively pursuing a bachelor’s degree in marketing, communications, or similar degree
• Strong written and verbal communication skills
• Creative thinker with interest in marketing strategy and consumer behavior
• Ability to work independently and collaboratively
• Strong organizational skills and ability to meet deadlines
• Willingness to contribute ideas, take initiative, and learn new skills
• Ability to maintain confidentiality and follow established procedures

Physical Demands

The physical demands listed below represent those necessary to perform the essential functions of this role. Reasonable accommodation may be provided for individuals with disabilities.

The intern is regularly required to sit, use hands, reach with arms, and communicate verbally. Occasional standing, walking, and lifting of objects up to 25 pounds may be required. Vision requirements include close and distance vision and the ability to adjust focus.