Sales Manager at Kelly Generator & Equipment Inc – Coal Center, Pennsylvania

The Sales Manager is responsible for leading and driving the growth of generator rental and new unit sales operations. This position oversees a team of sales representatives, ensures alignment with company objectives, and works closely with the VP of Sales to develop strategies that maximize revenue and market share. The role also provides mentoring and support to the Service Sales team to strengthen cross-department collaboration and customer satisfaction.

Duties/Responsibilities:

Sales Leadership & Strategy

• Develop and execute strategic sales plans for rental and new generator unit sales to achieve company targets.
• Monitor market trends, customer needs, and competitor activity to identify growth opportunities.
• Collaborate with the VP of Sales to forecast sales, set performance goals, and report results.
• Maintain strong product knowledge and stay informed about industry developments and innovations.

Team Management & Mentorship

• Lead, train, and motivate the rental and new unit sales team to meet or exceed goals.
• Mentor the Service Sales team to enhance selling skills, product knowledge, and customer engagement.
• Foster a culture of accountability, teamwork, and continuous improvement across all sales channels.
• Conduct regular performance reviews and provide coaching to support employee development.

Customer & Partner Relations

• Build and maintain long-term relationships with key customers, contractors, and distributors.
• Support sales representatives in managing key accounts and closing high-value opportunities.
• Ensure a seamless customer experience across rental, new unit, and service sales.
• Represent the company at trade shows, networking events, and customer meetings.

Operational Coordination

• Work closely with Operations, Service, and Marketing to ensure alignment between departments.
• Oversee pricing strategy, contract negotiation, and proposal development for rental and new unit deals.
• Track sales performance using CRM tools and provide accurate reports and forecasts to leadership.

Requirements:

• Strong mentoring and team development skills.
• Excellent communication, negotiation, and organizational abilities.
• Proficiency with CRM systems and Microsoft Office Suite.

Education/Experience:

• Bachelor’s degree in Business, Marketing, or a related field (preferred).
• Minimum of 5 years of experience in equipment, generator, or industrial sales management.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15 pounds at a time