Social Media Specialist at Steele Brands Management LLC – Wayzata, Minnesota

We’re looking for a Social Media Specialist to lead content capture and creation with a deep pulse on culture, content, and community and a passion for wellness, fitness and food. This role will support both our PURALIMA and CRISP & GREEN® brands on a mission to make healthy living accessible and craveable. This person will partner with our Social Media Strategist to bring both brands to life through thumb-stopping, shareable content that resonates with our digitally native, wellness-driven audience.

Key Responsibilities

PURALIMA

• Lead the development and execution of PURALIMA’s social media strategy across Instagram, TikTok, Facebook, and emerging platforms.
• Oversee and manage the content calendar from concept through posting
• Produce and edit short-form video and photo content optimized for social media

CRISP & GREEN

• Partner with the Social Media Strategist to build and manage the content
• Collaborate cross-functionally with creative, digital, and field marketing teams to bring campaigns to life in culturally relevant ways
• Support influencer efforts including brief building, relationship facilitation and sourcing.
• Lead community management, including but not limited to follower engagement, reposting, social listening, CX, etc.
• Serve as the voice of the brand online engaging with our community, responding to DMs/comments, and nurturing relationships with brand fans
• Analyze performance across platforms and apply insights to evolve content direction, grow reach, and deepen engagement
• Identify trends, creators, and cultural moments to inform real-time social activations and always-on content
• Maintain brand consistency across social storytelling, visual assets, and tone

Who You Are

• A strategic thinker and creative executor who thrives in fast-paced environments
• A storyteller with a strong visual eye and understanding of what stops the scroll
• Fluent in social platform nuances and trends, especially on TikTok and Instagram
• Comfortable being behind the camera (and occasionally in front of it if needed)
• Passionate about wellness, fitness, and food

• At least 2-3 years of experience supporting social media strategy and content creation for a national lifestyle, fitness, wellness, or premium restaurant brand
• A strong portfolio or social handle that showcases your creative skill set, ability to build a brand and grow a community
• Proficient in Adobe Creative Suite, Canva, and mobile editing tools like CapCut or InShot
• Experience working with influencers or creators
• Ability to work flexible hours, including nights and weekends as the role requires
• Understanding of wellness/fitness trends and the ability to integrate into CRISP & GREEN branding