Marketing Manager - Luderna at Emerald Stay – Barcelona, Catalunya

Eterniti is the leading operator of vacation rentals in iconic holiday destinations, led by a passion for excellence, authentic adventures, and hospitality. With over €2 billion in assets under management, we operate 800+ chalets, villas and apartments under 3 consumer brands: Emerald Stay (our 4* brand), Bo House (our 5* brand) and Verbier Exclusive (our Palace brand). Our guests can discover our properties in more than 25 exceptional destinations across Europe and North America.

Location: Barcelona
Work model: hybrid (remote + office)
Contract: full-time, permanent
Schedule: Monday to Friday, continuous working hours
Travel: availability to travel (~1/month) to operational destinations
Role Overview

We are looking for a Marketing Manager with a strong digital focus, who will act as the single owner of marketing, leading strategy, execution, and performance across all channels. This role combines strategic vision and hands-on execution, managing a network of external agencies (SEO, SEM, content, design) while ensuring alignment with business goals and Emerald Stay group standards. The ideal candidate will bring a performance-driven mindset, with a clear focus on conversion, efficiency, and measurable impact on revenue.
Key Responsibilities

Marketing Strategy & Execution

• Define, plan, and execute the digital marketing strategy aligned with business growth objectives
• Drive performance across all key channels: SEO, SEM, CRM/email marketing, social media, and display campaigns
• Optimize marketing efforts with a clear focus on conversion and ROI

Digital Performance & Analytics

• Measure, analyze, and report on campaign performance across all channels
• Monitor KPIs and optimize acquisition cost and channel efficiency
• Work with tools such as Google Analytics, Google Ads, and CRM systems
• Ensure proper tracking (UTMs, funnels, attribution) and data accuracy

Content & Social Media

• Design and manage social media presence with a conversion-oriented approach
• Lead content strategy across blog, digital guides, website, and campaigns
• Ensure continuous optimization of content for SEO and user engagement

SEO, SEM & Campaign Management

• Lead and coordinate SEO and SEM strategies (Google Ads, search campaigns, display, retargeting)
• Manage and supervise external agencies and partners
• Optimize campaigns based on performance data and business priorities

Website & Conversion Optimization

• Identify opportunities to improve website UX/UI and conversion rates
• Collaborate with digital and tech teams to implement improvements
• Support SEO structure and content hierarchy

Market Insight & Innovation

• Identify industry trends, customer behaviors, and growth opportunities
• Evaluate emerging technologies and propose new initiatives
• Bring strategic thinking and innovation into marketing decisions

Collaboration & Coordination

• Work closely with internal teams: revenue management, operations, and sales
• Collaborate with external agencies and partners
• Act as the central coordination point for all marketing activities

Branding & Communications

• Lead the development and execution of brand communications across all channels, ensuring consistency in tone, voice, and visual identity.
• Create compelling, on-brand copy for a variety of formats including website content, landing pages, blogs, email newsletters, and marketing campaigns.
• Plan, write, and manage regular newsletter communications, optimising for engagement, conversion, and audience growth.
• Oversee the creation and maintenance of brand assets, including visual and written materials, ensuring alignment with brand guidelines.
• Collaborate with internal teams and external partners to deliver high-quality content that supports commercial objectives and enhances brand positioning.
• Manage and evolve website content to ensure it remains accurate, SEO-optimised, and aligned with brand messaging.
• Develop and execute content strategies (including blog/editorial plans) to drive traffic, engagement, and brand authority.
• Act as brand guardian, ensuring all communications and outputs are consistent, high-quality, and aligned with the company’s identity and values.
• Identify opportunities to refine and strengthen brand messaging across all customer touchpoints.

Profile Requirements

Experience

• Minimum 2+ years in digital marketing (more senior profiles will be valued)
• Proven experience managing SEO, SEM (Google Ads), email marketing, and social media
• Experience working with agencies or external partners
• Background in hospitality, travel, or premium services is a plus

Skills

• Strong analytical and data-driven mindset
• Experience with Google Analytics and performance tools
• Basic knowledge of HTML and CSS
• Ability to manage multiple projects and priorities
• Strong communication and teamwork skills
• Spanish C2 level and English C1 level

Other Requirements

• University degree (preferred)
• Driving license
• Availability to travel occasionally

Mindset

• Ownership mentality: acts as a mini-CMO within a lean structure
• Results-oriented, pragmatic, and efficient
• Comfortable combining strategy and execution
• Strong business understanding (revenue, margins, ROI)

Why Join Luderna?

• High-impact role with full ownership of marketing
• Premium positioning in a fast-growing hospitality segment
• Integration within the Emerald Stay international ecosystem
• Opportunity to build and scale a modern, performance-driven marketing function