Senior Manager, Marketing Operations in at The Good Feet Store Midwest

Senior Manager, Marketing Operations

Location: Remote
Job Type: Full-Time, remote
Department: Marketing
Reports To: Chief Marketing Officer

Position Summary
The Senior Manager, Marketing Operations, is a leader responsible for shaping and advancing the operational strategy that powers marketing effectiveness across the organization. This role leads a portfolio of cross-functional initiatives - driving process transformation, financial governance, media operations, corporate reporting, and program management at scale. The Senior Manager serves as a key connector between franchisee, corporate, and agency partners, elevating both team performance and organizational alignment.

While this role is remote, business hours will be reflective of central and eastern time zones. Key Responsibilities

Financial & Budget Management
Lead the financial operations strategy for the marketing function, ensuring budget integrity and financial accountability.

• Govern the media budget framework, planning cycles, actuals tracking, variance analysis, and executive-level reporting.
• Govern invoicing operations in partnership with finance to ensure scalable processes for submission and approval workflows
• Drive financial reconciliation strategy, identifying systemic discrepancies and implementing corrective controls to ensure accuracy in reporting.
• Serve as the primary financial operations liaison to finance, ensuring marketing spending is appropriately reflected, forecasted and reconciled.

Media OperationsLead media operations across channels, ensuring executional excellence and strong agency partnership.

• Govern media trafficking across digital and linear channels, establishing standards for accuracy, timeliness, and performance.
• Ensure the accuracy of local listings presence through regular monitoring and updates of Google My Business and other listings
• Manage incoming and outgoing creative asset requests, ensuring responsiveness to media vendors and corporate partners
• Own the creative review process for media-related assets - coordinating internal approvals, ensuring brand consistency, and managing feedback cycles with agency and vendor partners.

Executive Reporting & Program ManagementOwn reporting and program management infrastructure for the marketing organization, enabling data-driven decision-making and executive visibility.

• Support the development of marketing performance materials for executive and board-level audiences
• Lead program management for the marketing operations portfolio - defining program roadmaps and managing cross-functional dependencies
• Monitor dashboards and reporting tools that surface real-time insights

Cross-Functional Operations & Process LeadershipDrive strategic process transformation and cross-functional alignment

• Champion operational excellence across the advertising and customer experience functions, instituting project management frameworks and tooling at scale.
• Proactively identify process gaps and lead cross-functional task forces to resolve systemic inefficiencies.

This role will include other responsibilities as needed.
Qualifications

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 5+ years of program/project management experience
• Strong knowledge of Microsoft Office.
• Experience with executive-level communications
• Excellent interpersonal and communication skills.

Benefits:
At Good Feet Midwest, we believe in caring for the whole employee and offer the following benefits:

• Medical, Dental, and Vision insurance – 1st of the month after 30 days of employment
• Competitive PTO program with several paid Holidays
• 401K with a company match
• Exclusive Member Deals
• Financial Wellness Program
• Flexible Spending Accounts (FSA) for medical expenses and Dependent Care FSA
• Voluntary Benefits including: Life Insurance and Accidental Death & Dismemberment (AD&D), Short-Term and Long-Term Disability coverage, Critical Illness Insurance, Hospital Indemnity Insurance, Accident Insurance, Legal Insurance (MetLaw), Whole Life Insurance with Long-Term Care Rider
• Cancer Advocate Plus Program – personalized cancer management and screening resources