Multi-Media Sales Executive at WDRB – Louisville, Kentucky

WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and managing current relationships. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed! The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a "good to great" philosophy, loves to WIN, and is looking for a career in Media Sales.

Essential Job Duties:

• Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
• Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
• Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
• Prospect for and sell special projects to new customers as well as existing ones.
• Build client relationships at both the agency and advertiser levels.
• Draft and/or obtain statistical, narrative and/or other reports as requested.
• Input client orders and work with the account manager to manage revisions, make goods, and other order-related responsibilities.
• Monitor the competition and maintain awareness of assigned account activity at all times.
• Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.

Minimum Qualifications

• A competitive nature and an unwillingness to settle or give up.
• Thorough knowledge of Nielsen ratings use and methodology.
• Energetic self-starter; Proven track record for selling new business.
• Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
• Ability to multi-task and work effectively in a high-pressure and fast paced environment
• Superior organizational and project management skills
• Strong interpersonal skills, including the ability to develop and maintain strong business relationships
• Valid Driver’s License and clean driving record required

Education and Experience

• Bachelor's Degree in a related field or equivalent training and experience
• Minimum 4 years of successful sales and marketing experience
• Broadcast sales and digital experience preferred

Computer Skills

• Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred)
• Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR
• Familiarity with Microsoft 365 TEAMS and other Microsoft applications

Why WDRB is the best place to work:

• Low-cost family health benefits including Health, Dental, and Vision

• Company paid Health Savings Account

• 100% paid Life Insurance, Short Term and Long Term Disability

• Incredible 6% employer 401K match

• Competitive paid time off

• Half-price YMCA membership

• Opportunities for learning and growth

• Collaborative Team with a strong values-based culture

• Learn from industry-leading talent

• WDRB was voted a Best Place to Work in Kentucky 9 years in a row.

Working Conditions and Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Use of Company Resources, Equipment and Confidential Information

Company resources, equipment and information are provided to employees to facilitate work. They may not be used for purposes other than work without proper authorization. Any unauthorized use of company resources, equipment or information is strictly prohibited. Any unauthorized use of customer data or any other company information gained via any company resource is a breach of confidentiality and is strictly prohibited. Any unauthorized use of company resources, equipment information and/or breaches of confidentiality may be cause for termination of employment.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required and may be expanded or changed to include other duties or responsibilities that management may deem necessary from time to time.