Digital Marketing & Advertising Manager at Lantern Crest Employees Inc – Santee, California
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About This Position
Job Description
Position Title: Digital Marketing & Advertising Manager
Department: Administrative
Supervised By: Executive Director/Vice President
Location: Santee, Ca
Status: Exempt/Salary
Posted:
Closing Date: Until Filled
Hours: Vary depending on need
General Statement of Responsibilities:
Lantern Crest, a premier resort-style senior living community in East County San Diego, is seeking a highly driven and creative Digital Marketing & Advertising Manager to lead and execute comprehensive marketing strategies across two brands: Lantern Crest Senior Living and Heritage Steakhouse. This is a unique opportunity to work with a premium, lifestyle-driven brand, far beyond a typical product-based marketing environment. The Digital Marketing & Advertising Manager will take full ownership of both digital and traditional marketing efforts, building and shaping the overall marketing function while driving measurable growth in lead generation, brand awareness, revenue, and occupancy. This role offers direct visibility into business impact and the ability to influence outcomes in a fast-paced, evolving environment. The ideal candidate is both strategic and hands-on, capable of executing campaigns end-to-end while continuously optimizing performance and making a meaningful difference in the organization’s growth trajectory.
Specific Duties and Responsibilities:
- Manage andoptimizecompany websites (multiple brands)
- Develop and execute SEO strategies
- Manage Google Business and Yelp profiles
- Lead social media strategy and content creation
- Manage paid advertising campaigns (Google Ads, Meta)
- Develop email marketing campaigns and newsletters
- Coordinate traditional advertising (print, banners, etc.)
- Track performance metrics andoptimizecampaigns
- Worka flexible schedule as needed to support events, tours, and community outreach.
- Perform other related duties as assigned.
Qualifications:
Education/Experience:
Minimum 3–5+ years of digital marketing experience. Experience with paid ads, SEO, and social media. Website management experience (WordPress or similar) Strong organizational and analytical skills.
Licenses/Certifications:
A valid driver’s license required with application submission and must be maintained throughout employment.
Character:
Applicants must have a reputation for honesty and trustworthiness. Must be responsible and able to exercise good judgment, accept administrative supervision, pay attention to detail, follow instructions, including the ability to interact effectively and communicate with people in a professional and courteous manner. Must be highly confidential and work as a team with other staff. Applicants should be sensitive to clients’ needs.
Skills:
Strong team building, interpersonal, and organizational skills. Ability to establish and maintain effective peer relationships with coworkers within the Department, community-wide, and the public. Must be able to express ideas clearly, concisely, address audiences effectively, and exercise balanced judgment in evaluating situations and making decisions. Willing to be part of a team and cooperate in accomplishing department goals and objectives. Ability to prioritize, meet deadlines, take initiative, be proactive, and function in a rapidly changing environment. Ability to work with people of all social and ethnic backgrounds, resolve conflicts, negotiate situations, and facilitate consensus.
Physical and Personal Requirements:
Normal office environment. Sit or stand for long periods of time. Reach, bend, climb, stoop, lift up to 25 lbs. repetitive hand movement; use and view PC. Reliable transportation and car insurance as required by the state. Travel as needed.
Compliance:
Each employee plays a key role in creating a compliance culture. Employees are expected to learn and comply with all Lantern Crest policies and procedures. One must have the ability to understand the implications and complexities of all compliance policies. Participation in all compliance training is mandatory and generally has a heightened awareness of policies and regulations that are specific to one’s department and position. All Lantern Crest employees are expected to report violations or suspected violations of compliance policies or regulations.
Other:
Applicants must successfully pass a pre-screening tuberculin skin test or x-ray and a urine drug screen test. Candidates will be required to undergo a physical to ensure health is adequate to perform all duties of the position. Applicants must complete application and authorization form, both must be submitted to Human Resources prior to the close date indicated. Applicants will be required to undergo a background check consisting of fingerprinting and criminal records check with DOJ and FBI.
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Job Location
Job Location
This job is located in the Santee, California, 92071, United States region.