Bundschu Co Wine Educator (part time) in Sonoma, California at Bundschu Co

Department: Retail & Hospitality
Reports To: Retail Manager(s)
Classification: Non-Exempt

The Bundschu Co. Wine Educator plays a key role in creating a unique and memorable experience for every guest. This position brings the brand to life through engaging storytelling, deep wine knowledge, and exceptional hospitality—with a strong focus on

The Wine Educator hosts tours, private experiences, heritage tastings, and other intimate engagements on property. This role requires a passion for wine education, a commitment to continuous learning, and the ability to connect authentically with guests while representing the history, family legacy, and wines of Bundschu Co.

The Wine Educator also serves as a mentor and leader within the team, contributing to ongoing education and supporting the development of Tasting Room Concierge and Runners.

• Demonstrate strong expertise in wine education, viticulture, and Bundschu Co. history
• Actively participate in and contribute to internal wine education programs and curriculum development
• Maintain deep knowledge of small-production and featured wines (e.g., Heritage wines, Bundschu Cabernet, etc.)
• Commit to ongoing, self-driven wine education

• Serve as the lead educator and host for tours, private tastings, and heritage experiences
• Deliver engaging, personalized, and high-touch guest experiences
• Represent the Bundschu Co. brand with authenticity, warmth, and professionalism
• Build meaningful relationships with guests through storytelling and connection

• Integrate wine education with a strong focus on sales
• Confidently ask for the sale and guide guests through purchasing decisions
• Take ownership of achieving retail goals, including wine sales, wine club sign-ups, and guest data collection

• Support operations across multiple service areas, including the Tasting Room, Courtyard, Donkey, and Rhinefarm tastings
• Collaborate cross-functionally with DTC and other departments
• Participate in virtual tastings and outbound guest engagement efforts
• Adapt to a fast-paced, dynamic environment with a team-first mindset

• Anticipate and respond to guest needs with care and attention
• Engage guests in a way that reflects the brand’s values and hospitality standards
• Maintain a positive, enthusiastic, and solution-oriented approach in all interactions

• Uphold high standards of appearance, communication, and conduct
• Maintain a polished and professional presence in all guest-facing environments
• Ensure back-of-house behaviors (e.g., cell phone use, eating, drinking) remain out of guest view
• Communicate with respect and professionalism with both guests and team members

• Demonstrate proficiency (or strong coachability) with POS/AMS systems
• Accurately process transactions, including retail sales, shipping orders, and will-call pickups
• Maintain and update guest information within the customer management system
• Apply strong problem-solving skills and remain open to feedback and coaching

• Work independently to set up, execute, and close out tastings and tours
• Contribute as a collaborative team member in high-volume service areas
• Navigate diverse personalities and shifting priorities with flexibility and professionalism

• Must be at least 21 years of age
• High school diploma or equivalent required
• Minimum 1 year of experience in the wine industry required
• Ability to work a flexible schedule, including weekends and holidays
• Experience with POS systems (or willingness to learn)
• Professional, personable, and guest-focused demeanor

While performing the duties of this role, the employee is regularly required to:

• Lift and carry up to 40 pounds
• Stand and walk for extended periods (6–8 hours per shift)
• Bend, reach, and maintain full range of motion during service

At Bundschu Co., you’re not just pouring wine—you’re sharing a legacy. This is an opportunity to be part of a team that values hospitality, education, and authentic connection, all rooted in over 160 years of family history.