Vice President of Product Marketing at Jobgether – NAMER, Wisconsin

Vice President of Product Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President of Product Marketing in North America.In this senior leadership role, you will define and execute the companys product marketing strategy to drive revenue, adoption, and market leadership. You will lead a high-performing product marketing team, collaborating closely with Product, Sales, Enablement, Marketing, and Customer Experience to translate product strategy into impactful go-to-market initiatives. Your work will shape messaging, positioning, competitive differentiation, and buyer engagement across all stages of the customer journey. You will be responsible for driving adoption, influencing market perception, and ensuring the field is fully enabled to execute on revenue-generating plays. This is a highly cross-functional role that requires strategic vision, hands-on execution, and the ability to scale processes, team capabilities, and market impact.Accountabilities:

• Develop and lead end-to-end go-to-market strategies for new products, launches, and growth initiatives.
• Translate product positioning, messaging, and competitive insights into actionable revenue plays for sales and customer success teams.
• Own market intelligence, including buyer personas, ICPs, journey mapping, and competitive analysis, to inform product, pricing, and messaging decisions.
• Enable the field with sales assets, demos, battlecards, and readiness programs to drive adoption and sales effectiveness.
• Engage analysts and industry influencers to validate messaging, strengthen brand credibility, and enhance market perception.
• Recruit, mentor, and scale a world-class product marketing team, establishing KPIs and processes that link efforts to measurable business outcomes.
• Lead competitive intelligence efforts and proactively create differentiation strategies to improve win rates and influence roadmap decisions.

Requirements:

• 10+ years of experience in B2B product marketing (SaaS preferred), with at least 35 years in senior leadership roles.
• Proven ability to build go-to-market strategies and revenue plays that drive pipeline, bookings, and product adoption.
• Deep expertise in product positioning, messaging, competitive analysis, pricing and packaging, and buyer research.
• Strong cross-functional leadership and collaboration experience with Product, Sales, Enablement, Marketing, and Customer Experience teams.
• Hands-on experience creating compelling content, collateral, and enablement assets.
• Skilled in analyst relations and modern sales methodologies.
• Excellent communication skills, able to influence stakeholders at all levels.

Benefits:

• Competitive salary and bonus opportunities.
• Unlimited vacation / flexible time off (FTO).
• Comprehensive benefits package, including health coverage.
• Remote-friendly, flexible work environment.
• Opportunity to lead and shape a high-impact product marketing organization.
• Collaborative and high-growth environment with significant influence on company strategy.

Why Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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