Digital Communications Specialist in Henrico, Virginia at Virginia Home For Boys and Girls
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Job Description
About VHBG
VHBG helps youth and young adults move through some of life's hardest circumstances. We run an accredited K-12 specialized day school for students who need a smaller, trauma-informed setting, group homes and independent living programs, transitional housing for young adults aging out of foster care or experiencing homelessness, and mental health first aid training for adults who work with youth. Every program is built around meeting young people where they are.
About the Opportunity
Position Summary:
The Digital Communications Specialist is responsible for managing and enhancing the organization’s online presence across all digital platforms. This role blends hands‑on content creation, social media management, website updates, email communications, and light strategic planning. The ideal candidate is a strong communicator with a creative mindset, excellent digital instincts, and the ability to translate organizational goals into effective online engagement.
Position Summary:
The Digital Communications Specialist is responsible for managing and enhancing the organization’s online presence across all digital platforms. This role blends hands‑on content creation, social media management, website updates, email communications, and light strategic planning. The ideal candidate is a strong communicator with a creative mindset, excellent digital instincts, and the ability to translate organizational goals into effective online engagement.
Key Responsibilities
- Digital Content & Online Presence
- Maintain and update website content, ensuring accuracy, clarity, accessibility, and brand consistency.
- Create compelling digital content including articles, announcements, graphics, videos, and multimedia assets.
- Ensure all digital materials align with organizational messaging, tone, and visual identity.
- Social Media Management
- Manage day‑to‑day operations of all social media channels (posting, scheduling, monitoring, responding).
- Develop and maintain a social media content calendar.
- Produce platform‑appropriate content (short‑form video, graphics, stories, reels, posts).
- Track engagement metrics and adjust content based on performance insights.
- Email & Digital Communications
- Draft, design, and distribute email newsletters, announcements, and campaigns.
- Manage email lists, segmentation, and subscriber growth.
- Monitor email analytics and optimize for engagement and deliverability.
- Digital Strategy & Planning
- Support the development of digital communication strategies that strengthen brand awareness and audience engagement.
- Identify trends, tools, and best practices to improve digital communication efforts.
- Recommend enhancements to digital platforms, workflows, and content approaches.
- Analytics & Reporting
- Track and report on website traffic, social media performance, and email metrics.
- Provide regular insights and recommendations based on data.
- Monitor online conversations and brand mentions to inform communication strategies.
- Cross‑Team Collaboration
- Work closely with internal departments to gather information and translate it into digital content.
- Coordinate with designers, photographers, videographers, and external vendors as needed.
- Support organization‑wide initiatives with digital communication expertise.
Qualifications
Required
- Bachelor’s degree in communications, marketing, digital media, journalism, or related field (or equivalent experience).
- 2–4 years of experience in digital communications, social media, or content creation.
- Strong writing, editing, and storytelling skills.
- Proficiency with social media platforms and scheduling tools.
- Experience with website content management systems (e.g., WordPress, Drupal, Squarespace).
- Basic graphic design skills (Canva, Adobe Creative Suite, or similar).
- Familiarity with analytics tools (Google Analytics, platform insights, email analytics).
Preferred
- Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, etc.).
- Video editing or motion graphics skills.
- Knowledge of SEO best practices.
- Experience in nonprofit, government, education, or mission‑driven organizations.
Key Competencies
- Strong attention to detail
- Creative problem‑solving
- Ability to manage multiple projects and deadlines
- Clear and engaging communication style
- Adaptability in a fast‑changing digital landscape
- Collaborative mindset with the ability to work independently
Position Impact
This role is central to shaping how the organization is perceived online. The Digital Communications Specialist ensures that the organization’s voice is consistent, engaging, and visible across all digital channels, helping strengthen relationships with stakeholders, partners, and the broader community.About the Culture at VHBG
VHBG's leadership team encourages employees to bring their authentic self to work, whatever that means for that employee. We do this through unbiased recruiting practices, advocating for employees to participate in our inclusion ambassador council, implementing employee feedback and offering training opportunities focused on diversity, inclusion and equity. VHBG nurtures belonging and retains a highly engaged workforce in order to achieve the best experience and outcomes for our clients.
VHBG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, genetic information, age, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, marital status, status as a protected veteran, disability, or other status protected under federal, state, or local law.