Digital Marketing Specialist at FirstLine Road Solutions – Phoenix, Arizona

Job Title: Web Designer & Digital Marketing Specialist

Location: Phoenix, AZ / Hybrid
Job Type: Full-Time

Experience Level: Mid-Level (2–5 Years)

About FirstLine Road Solutions

Founded in 2022, FirstLine Road Solutions has quickly become the partner, employer, and acquirer of choice in the towing and roadside industry. Today, we support 20 independently operated companies under one corporate umbrella, forming the largest and most capable towing and recovery organization in the country.

Our mission is simple: deliver a seamless, consistent, and safety-first roadside experience for every customer, every time. By investing in people, technology, and operational excellence, we are raising the standard for what towing and recovery can, and should be.

As we continue to grow, we’re looking for driven, forward-thinking professionals who are excited to help shape the future of an entire industry. If you’re motivated by growth, and impact, you’ll feel right at home at FirstLine Road Solutions.

About the Role

FirstLine Road Solutions is seeking a creative, data-driven Web Designer & Digital Marketing Specialist to join our in-house team. In this role, you’ll serve as the steward of our digital brand, owning the look, feel, and performance of our online presence—from high-converting landing pages and website experiences to compelling social and marketing assets.

You’ll work at the intersection of design, development, and marketing strategy, translating business goals into engaging digital experiences that drive growth, consistency, and user engagement across all platforms.

Key Responsibilities

• Web Design & CMS Management: Design, build, and maintain responsive web pages and CMS templates (WordPress, SquareSpace, etc.), ensuring high performance, security, and mobile responsiveness.
• Digital Asset Creation: Produce visually compelling graphics for multi-channel campaigns, including social media (Instagram, LinkedIn), email marketing etc.
• Google My Business and Google Ad Ownership: Manage, and maintain all GMB listings, and Google Ad campaigns
• SEO Strategy: Implement on-page SEO best practices, including site speed optimization, keyword placement, and metadata management.
• Brand Consistency: Maintain and update brand style guides, ensuring a cohesive visual identity across all digital and print touchpoints.
• Performance Analysis: Monitor web traffic and campaign health using Google Analytics, providing regular reports and data-backed design recommendations.

What we offer you:

• Full health and vision benefits
• 401K Match
• PTO

• Experience: 2–5 years of professional experience in web design and digital marketing.
• Technical Portfolio: A strong portfolio demonstrating UX/UI principles, responsive web design, and successful marketing campaigns.
• Design Tools: Expert-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator) and prototyping tools like Figma.
• Coding Skills: Working knowledge of HTML5 and CSS3; familiarity with JavaScript is a plus.
• Marketing Platforms: Experience with email tools (e.g., Mailchimp) and managing social media content calendars.