Director-Community Experience and Brand Activ at Jaizai Investment Inc – Matthews, North Carolina

The Whitaker Group is seeking a strategic and mission-driven Director of Community Experience & Brand Activation to lead integrated efforts across our brand and community impact work. This unique role merges brand storytelling, experiential strategy, and purpose-driven engagement — overseeing both external brand activations and the development of The Charitable Group, the philanthropic and community-facing arm of The Whitaker Group.

You will be responsible for shaping how audiences connect with our brand and values through cultural experiences and community investments. This role includes leading a team of Community Experience Leads and managing monthly Charitable Group board calls to ensure alignment and accountability across our impact initiatives.

• Lead the strategic direction, growth, and day-to-day operations of The Charitable Group, ensuring alignment with The Whitaker Group’s mission and values.

• Develop and manage community partnerships, programs, and outreach initiatives that create measurable social and cultural impact.

• Serve as a primary liaison with community leaders, nonprofit partners, and local stakeholders.

• Monitor, evaluate, and report on community impact metrics and success stories.

• Design and oversee immersive brand experiences, events, and cultural activations that reflect The Whitaker Group’s creative direction and values.

• Partner with marketing, creative, and retail teams to ensure a consistent, elevated brand presence across all channels and consumer experiences.

• Manage third-party vendors, creative agencies, and event production teams to execute high-quality brand activations.

• Use brand experiences to enhance public awareness and deepen consumer connection.

• Manage, coach, and support a team of Community Experience Leads across key regions and markets.

• Provide regular training, tools, and direction to ensure alignment with brand and community engagement goals.

• Foster a collaborative and empowering team environment that emphasizes innovation, accountability, and cultural connection.

• Ensure each market's community strategy reflects local needs while aligning with the organization’s broader vision.

• Plan and lead monthly board calls for The Charitable Group, including agenda development, presentation creation, and follow-up actions.

• Provide timely updates on community programs, impact, and opportunities for strategic alignment.

• Support executive leadership in the preparation of board materials and stakeholder communications.

• Act as a thought partner on brand-community integration and long-term social impact strategy.

• 5+ years of experience in brand marketing, community leadership, experiential strategy, or nonprofit management.

• Demonstrated experience managing and developing high-performing teams.

• Skilled in board communications, stakeholder engagement, and cross-functional collaboration.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Exceptional verbal and written communication skills; confident presenting to leadership and external partners.

• A passion for culture, community, and inclusive storytelling.

• Experience in fashion, lifestyle, or culturally rooted brands.

• Familiarity with nonprofit operations, philanthropic giving, or social impact frameworks.

• Ability to engage diverse audiences with cultural sensitivity and authenticity.

• Proficient in tools such as Google Workspace, project management platforms (e.g., Asana, Trello), and CRM systems.