Marketing Manager at National Trails – Livonia, Michigan

At National Trails, we’re shaping the future of transportation. As a leader in the transportation industry, we prioritize safety, sustainability, and service. We're now looking for a skilled Transportation Marketing Manager to help tell our story and drive growth across key markets.

The Transportation Marketing Manager will lead strategic marketing efforts across multiple channels to support our transportation services portfolio. This role is ideal for a data-driven, creative marketer with a deep understanding of the transportation or logistics industry and a passion for developing impactful campaigns that drive customer engagement and business results.

Requirements:

• Develop and execute marketing strategies that support transportation service lines
• Plan and implement integrated marketing campaigns across digital, print, and events
• Collaborate with sales, operations, and executive leadership to align marketing efforts with business goals
• Manage brand positioning, messaging, and content specific to the transportation sector
• Create marketing collateral, case studies, presentations, and proposal support materials
• Track campaign performance and adjust tactics using analytics and market insights
• Oversee digital marketing efforts including SEO, email marketing, and social media
• Manage relationships with external vendors, creative agencies, and industry partners
• Stay informed on industry trends, competitors, and regulatory developments

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in marketing, with at least 2 years focused in transportation, logistics, or related industries
• Strong understanding of transportation industry terminology and customer segments
• Experience with marketing tools
• Exceptional writing, editing, and storytelling skills
• Ability to juggle multiple projects in a fast-paced environment
• Excellent collaboration and stakeholder management skills