Director, Marketing Analytics & Business Insights at Qlik – King of Prussia, Pennsylvania

A Gartner® Magic Quadrant™ Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

Qlik is seeking a strategic and impact-focused Director, Marketing Analytics & Business Insights to lead the strategy, governance, and evolution of marketing performance measurement across the global marketing organization.

This role is responsible for establishing a clear and scalable marketing measurement framework, ensuring a trusted source of truth for performance data, and delivering executive-level visibility into marketing’s impact on pipeline and revenue. This is a strategic leadership position that combines performance architecture, analytics governance, executive communication, and team development.

This role establishes clear accountability for how marketing performance is defined and measured. The Director, Marketing Analytics & Business Insights shapes the standards that determine how results are interpreted, how attribution is applied, and how performance is reviewed at the executive level. By modernizing attribution and strengthening account-level measurement, this leader improves transparency and alignment across global teams.

Beyond performance architecture, this leader builds and leads a high-impact marketing analytics team. This role offers the opportunity to elevate talent, expand technical capability, and raise the analytical maturity of the marketing function while shaping enterprise-wide performance standards.

• Define and govern the global marketing KPI framework and metric definitions

• Ensure consistent performance standards across programs, regions, and GTM motions

• Align marketing measurement to pipeline, revenue, and corporate objectives

• Establish and lead structured performance review cadences, including QBRs and executive reporting

• Oversee development of executive-ready reporting and insights aligned to pipeline and revenue targets

• Facilitate cross-functional interlocks to assess performance trends, risks, and optimization opportunities

• Translate complex performance data into clear business narratives and recommendations

• Own governance and evolution of the marketing attribution model

• Ensure visibility into buying group, account-level, and program-level performance

• Oversee governance and enhancement prioritization of marketing analytics apps

• Ensure marketing operates from a consistent and trusted source of truth

• Partner with the Enterprise Data Management team on data modeling, integration, and onboarding prioritization

• Interface with Sales Operations to align funnel definitions, pipeline reporting, and revenue measurement

• Drive evolution of marketing measurement through advanced analytics, including predictive modeling and AI-assisted performance insights

• Lead and develop a high-performing marketing analytics and insights team

• Elevate analytical rigor and performance discipline across marketing

• Foster strong collaboration between technical analytics development and business stakeholders

• Create a culture of accountability, clarity, and continuous improvement

• 10+ years of progressive experience in marketing analytics, business intelligence, revenue performance, or related disciplines within a B2B enterprise environment

• Demonstrated experience defining and operationalizing marketing KPI frameworks, attribution models, and pipeline measurement strategies

• Strong understanding of marketing data architecture and enterprise BI environments, with experience leveraging integrated CRM and marketing automation platforms (e.g. Salesforce, Marketo); experience with Qlik analytics tools preferred

• Technical fluency in data modeling concepts, metric standardization, and analytics methodologies, with the ability to guide and evaluate complex analytical work

• Experience leading analytics or BI teams and driving performance governance at scale

• Proven ability to translate analytical outputs into executive-level business insights and strategic recommendations

• Strong cross-functional partnership experience with Sales Operations, Finance, and centralized data organizations

• Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams around performance outcomes

King of Prussia, PA or Boston, MA

Hybrid: #LI-Hybrid

Find out more about ‘Life at Qlik’ on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

• Named in Newsweek’s ‘Americas Greatest Workplaces 2025’: https://rankings.newsweek.com/americas-greatest-workplaces-2025.

• Genuine career progression pathways and mentoring programs.

• Culture of innovation, technology, collaboration, and openness.

• Flexible, diverse, and international work environment.

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs.

Salary and Benefits: The anticipated base salary range for this role is $167,150.00 USD MIN – $200,000.00 MAX per year. This position is eligible for a bonus of 20% under the Company’s corporate bonus plan. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs.

This position is eligible for comprehensive benefits, including - but not limited to - medical, dental, and vision coverage life and AD&D, short and long-term disability coverage, paid time off, paid parental / maternity leave, participation in a 401(k) program that includes company match, and many other additional voluntary benefits.

Application Window: The application window is 60 days, but applicants are encouraged to apply as soon as possible. The posting will be removed before the application window closes if the position is filled.

For positions in Massachusetts: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters.

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta@qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik's recruitment team uses AI-enabled tools to help assess and evaluate candidates' qualifications. Any hiring decision will involve a human review, and you will not be subject to decisions based solely on automated means.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.