Multimedia Design Specialist (Marketing Specialist) at Merrick Industries, Inc. – Lynn Haven, Florida

SUMMARY

Develop, implement, and manage an integrated marketing plan for all of TII’s brands and products utilizing all forms of media and communication

KNOWLEDGE, SKILLS AND ABILITIES

1. Excellent analytical skills.
2. Strong written and verbal communication skills.
3. Skilled in writing and editing content with attention to detail.
4. Critical thinking and problem-solving skills.
5. Ability to work with teams and collaborate.
6. Comprehensive knowledge of website and marketing analytic tools.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create a professional marketing presence within TII (Professionalism).
• Create a position that creatively projects a positive and visible TII image (Creativity).
• Create a position that can instill confidence within the marketing environment (Leadership).
• Create a position to control and facilitate all marketing efforts of TII (Responsibility).
• Create a position that can see the benefits of our equipment and explain it to others through media (Resourcefulness).
• Create a position that knows the different medias and how to use them (Production).
• Design the look and usability of Company websites and other social media, updating content on a regular basis.
• Create and maintain corporate identity; ensure that each company brand is used in a consistent manner across all promotional materials, websites, presentations, tradeshow displays, business cards, manuals, letterhead, newsletter, etc.
• Create professional sales presentation formats for products, services, and capabilities. This will include brochures, videos, and email blasts.
• Collaborate with sales and engineering to develop product branding.
• Design, gather information for, and publish quarterly newsletter.
• Search out and find opportunities for free listings in all industry/trade publications.
• Create new case studies/white papers to showcase Company capabilities; assist in developing articles for trade show presentation and/or publication in trade periodicals/websites.
• Review, rewrite, and generally improve the usability and effectiveness of all product manuals.
• Ensure that proper authorization is obtained prior to the use of any content for work product not owned by the Company.
• Prepare and present reports summarizing website and marketing analytics.
• Assist management team as required.
• Functions in workplace of dignity and respect for all.
• Functions as a team member and to get along with others.
• Honors EEO guidelines and principles.
• Reports for work on time as scheduled and ready to perform.
• Performs other similar or related duties as assigned, or as necessary, to accomplish the department's objectives in an effective manner.

SAFETY AND ENVIRONMENTAL REQUIREMENTS

• Accountable for all concerns within their scope of work and has the absolute responsibility to remedy, report and/or communicate any issue to managers, supervisors, safety or environmental managers as appropriate.
• Follows all safe work practices, watches out for fellow workers, and keeps their work area clean.
• Ensures area remains compliant regarding hazardous waste, non-hazardous waste and universal waste.
• The following personal protection equipment is required and must be worn while working in the manufacturing facility or customers’ facilities:

1. Company approved safety glasses or goggles
2. Company approved steel ESD toe shoes.
3. Appropriate hand protection.
4. Ear protection in designated areas.
5. Appropriate clothing.
6. Other safety equipment as required.

SUPERVISORY RESPONSIBILITIES

None required.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• EDUCATION AND/OR EXPERIENCE: Bachelor in Marketing, Journalism or related field and two to three years related experience. Knowledge and experience with various software packages such as Microsoft Office, Quark Xpress, and Adobe Creative Cloud.
• LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures. Ability to communicate both verbally and written. Ability to effectively present information and respond to questions from managers or employees.
• MATHEMATICAL SKILLS: Ability to add and subtract two-digit numbers and to multiply and divide with 10’s and 100’s. Ability to perform these operations using units of American money and weight measurement, volume, and distance.
• REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• COMPUTER AND SOFTWARE SKILLS: General computer skills, with excellent knowledge of Microsoft Office software. Excellent knowledge and understanding of various software packages such as Quark Xpress and Adobe Creative Cloud. Some understanding of HTML based web page design and Salesforce CRM considered a plus.
• EQUIPMENT: Computer, video equipment, camera, and other basic office equipment.
• CERTIFICATES, LICENSES, REGISTRATIONS: None required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently (34-66%) required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms.
• The employee must occasionally (1-33%) lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, color vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee may travel by car, plane (coach), train, etc., to reach customer destinations. Travel may be domestic or international.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• While performing the duties of this job, the employee is frequently in an office environment that is normally quiet and climate controlled.
• Occasionally the employee is exposed to different situations in the manufacturing area such as hot or cold temperatures and may be exposed to fumes or airborne particles.
• The noise level in the manufacturing environment is usually loud and may require the employee to wear hearing protection.