E-Commerce Analyst at VITAL NUTRIENTS – Middletown, Connecticut

PURPOSE STATEMENT:

We are looking for a data-driven, commercially minded Ecommerce Analyst to support channel strategy and performance across our full brand portfolio. This role sits at the intersection of Amazon marketplace management and DTC analytics, giving you a rare view into how a multi-brand nutraceutical company competes and grows across both channels. You will turn data into decisions, helping the team understand what's working, what's not, and where the biggest opportunities lie.

WHAT YOU’LL DO (MAJOR RESPONSIBILITIES):

1. Amazon Analytics & Marketplace Intelligence

• Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display).

• Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions.

• Analyze Share of Voice and competitive positioning across key category search terms.

• Support A+ content and listing optimization efforts using data to prioritize improvements.

• Track Subscribe & Save penetration and identify opportunities to grow recurring revenue on Amazon.

2. DTC Analytics & CRO Support

• Build and maintain reporting dashboards across DTC brand sites tracking sessions, conversion rate, AOV, repeat purchase rate, and subscription metrics.

• Analyze customer cohort behavior to identify LTV trends, churn signals, and retention opportunities.

• Support A/B testing efforts by pulling and interpreting test results across landing pages, PDPs, and email/SMS flows.

• Partner with the email and paid media teams to connect campaign performance to site revenue outcomes.

3. Key Relationships

• Cross-functional partners the incumbent will work with, communicate with and influence to ensure delivery of role responsibilities:

o Marketing / Brand

o Supply Chain

o Tech

o Finance

o Agency partners (external)

WHAT YOU’LL NEED (KNOWLEDGE/SKILLS/EXPERIENCE):

• Bachelor's degree in Business, Marketing, Economics, or related field required.

• 0–3 years of experience in ecommerce, digital marketing, retail, or a related analytical role; internship experience counts.

• Familiarity with Amazon Seller Central or Vendor Central a plus — willingness to learn is required.

• Exposure to DTC or direct-to-consumer brand environments is a plus; health & wellness experience preferred but not required.

Position Title: Ecommerce Analyst

FLSA: Exempt

Position’s Manager: Head of E-Commerce

Position’s Department: Marketing

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• Comfortable working with data and building basic reports or dashboards (Excel, Google Sheets, or similar tools); experience with data visualization, reporting tools, or data analysis techniques preferred.

• Experience or interest in leveraging AI tools to drive efficiency.

PHYSICAL REQUIREMENTS:

• Sitting for long periods of time.

• Repetitive tasks such as typing and extended periods of computer screen time.

• Handles competing priorities with professionalism and sound judgment.

Blueroot Health™ is an Equal Opportunity Employer. Employment opportunities at Blueroot Health™ are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, national origin, age veteran status, disability, genetic information, or any other characteristic protected by law.

This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.