Brand Marketing Specialist at Crawl Space Ninja – Knoxville, Tennessee

Position Overview

Crawl Space Ninja is seeking a hands-on, performance-driven Brand Marketing Specialist to support marketing execution across several regional markets. Crawl Space Ninja specializes in crawl space repair, encapsulation, and moisture control solutions, helping homeowners create healthier, more stable home environments.

This role helps drive local brand presence, market performance, and community engagement while working closely with the broader Landmark Foundation Group marketing platform. The Brand Marketing Specialist will focus on executing marketing initiatives at the market level while collaborating with the platform marketing team on strategy, digital performance, and growth initiatives.

The ideal candidate blends creativity with accountability and brings experience in local or multi-location marketing, preferably in home services or a similar field-driven industry. They understand that marketing activities should ultimately support lead generation, appointments, and revenue growth.

Key Responsibilities

Regional Brand Execution

• Ensure consistent Crawl Space Ninja brand standards and messaging across assigned markets
• Coordinate local events, sponsorships, and community partnerships
• Support local collateral, signage, and showroom materials as needed
• Assist with implementing brand campaigns and seasonal promotions at the market level
• Coordinate budget tracking and marketing expense reporting

Social Media and Local Content

• Manage Crawl Space Ninja’s regional social media presence
• Capture and coordinate jobsite content, before-and-after photos, team highlights, and customer success stories
• Work with the platform marketing team on content direction while helping generate authentic local content
• Identify opportunities to highlight projects, technicians, and customer experiences

Reputation Management

• Help drive customer review acquisition across all regional Google Business Profiles
• Monitor and respond to reviews in a timely and professional manner
• Track review volume and ratings by market and support improvement initiatives

KPI Monitoring and Performance Support

• Monitor key marketing metrics including:
  • Lead volume
  • Cost per lead
  • Appointment set rate
  • Close rate
  • Revenue contribution
• Participate in regular performance reviews with local leadership and the platform marketing team
• Help identify performance gaps and support corrective marketing actions

Digital Marketing and Vendor Coordination

• Participate in vendor meetings related to PPC, SEO, Local Services Ads, social media, and lead aggregators
• Provide local market insights and feedback to agency partners
• Ensure campaigns are properly tracking and leads are attributed correctly
• Support marketing budget execution aligned with revenue goals

Traditional Media and Local Marketing Execution

• Serve as a local coordinator for traditional media and branding initiatives such as billboards, radio, and sponsorships
• Communicate timelines, messaging, and asset needs with media partners and internal teams
• Help organize creative assets for production
• Coordinate materials such as scripts, layouts, signage, and other marketing collateral

Qualifications

• 3–5 years of marketing experience, preferably in home services, construction, or multi-location businesses
• Experience supporting multi-channel marketing campaigns
• Comfortable coordinating with vendors, agencies, and internal teams
• Strong understanding of marketing performance metrics and lead generation
• Comfortable working with budgets and marketing performance reporting
• Strong communication and organizational skills
• Ability to work independently while collaborating within a broader marketing platform

Please Note: All employment offers are contingent upon the successful completion of a pre-employment background check.