Product Marketing Specialist at Lift Brands – Chanhassen, Minnesota

Job Summary

Annual Salary $65,000 - $70,000

We’re looking for a Product Marketing Specialist on our Fitness on Demand team to help shape how our products are communicated across the business and to the industries we serve. This role will be responsible for day-to-day execution across marketing channels, with an emphasis on product messaging and documentation.

This role does not manage people, but it does involve coordinating work across the team and working with vendors. You’ll be responsible for keeping timelines moving, following up on handoffs, and making sure work doesn’t stall. You’ll need to be comfortable nudging people, asking for what you need, and closing loops. If you’re excited by taking ideas and making them real, working across a team, and keeping momentum high in a growing environment, this role will be a strong fit.

Key Responsibilities

• Assist in the creation and rollout of internal and external documentation to ensure accuracy and consistency across all materials.
• Translate technical information into user-friendly materials for a range of stakeholders, including customer education, sales, and lead generation.
• Develop and refine compelling value propositions and customer messaging for new and existing products, ensuring alignment with overall brand strategy.
• Help plan and execute product launches by coordinating with cross-functional teams including product, sales, and marketing.
• Coordinate internal and external resources to ensure timely and effective delivery of programs and initiatives.
• Partner with marketing and product teams to optimize online presence.
• Perform other job-related duties as assigned to support the success of the broader business objectives.

Qualifications and Education Requirements

• 3+ years of experience in marketing, preferably within a B2B or technology-driven environment.
• Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation.
• Comfortable taking directions, working independently, and getting clarity where needed in a fast-paced environment.
• Demonstrated ability to articulate and communicate clear and concise value propositions.
• A creative mindset with the ability to develop innovative and effective marketing solutions.
• Preferred a Bachelor’s Degree in Marketing (or related field) or 3 years of relevant work experience

Skills and Competencies

• Proficiency in Microsoft Suite (Word, PowerPoint, Excel, etc.)
• Experience with CRM and digital marketing platforms like HubSpot, Salesforce, and BrightEdge
• PREFERRED: Basic design experience and familiarity with Adobe products