Marketing Specialist (Revenue & Demand) at CRV Surveillance – Birmingham, Alabama

About CRV Surveillance

Our customer’s protection is our priority. That philosophy has led to exponential growth since we were founded in 2010. Corey Varden, Owner/CEO, started the company to help fill a need he saw to provide superior security options for businesses at a competitive price. Our core business consists of creating custom-designed security solutions for our customers. We install, maintain, monitor, and inspect a wide range of integrated building protection systems, including access control, video camera surveillance, fire alarms, and burglar alarms. We prioritize service after the sale because we want to ensure our security solutions exceed our customer’s expectations, not just for today, but for years to come.

Demand Generation

Targeted list building using ZoomInfo

Outreach campaigns tied to ICPs

Understanding of campaign funnels

✅ 2. Email Marketing

Build and run email campaigns

Segmentation and nurture sequences

Track replies, meetings, re-engagement

✅ 3. LinkedIn Execution

Organic and paid

Support sales outreach

Repurpose sales content

✅ 4. Basic Paid Media

Display ads + retargeting (LinkedIn/Google optional)

Budget setup and monitoring

Simple performance analysis

✅ 5. CRM Handling

NetSuite CRM campaign tracking

Data hygiene

Report lead sources → sales results

Prepares for SecureServ CRM integration

✅ 6. Website Content

Update site copy + landing pages

Manage forms, CTAs, tracking

Ensure analytics/UTMs aligned

🧩

Secondary / Coordinated Tasks

These are support responsibilities — not something they need to master but should be able to coordinate or run with oversight:

✅ Coordinate with Taylor for:

Theme tweaks

Layout changes

Plugin or structural updates

✅ Support for events/tradeshow logistics

✅ Manage simple creative assets (Canva/templated design)

🚫 What This Role Is Not

A design or web developer

A director responsible for strategy only

A “social-media influencer”

A pure brand/awareness specialist

This position directly supports how CRV grows. You’ll help bring in new customers, strengthen our market presence, and make sure marketing activity translates into real opportunities for the business.