Web Content and Analytics Specialist at Brandeis University – WALTHAM, Massachusetts

Web Content and Analytics Specialist

Brandeis University | Waltham, MA

Are you passionate about web content, digital analytics, and creating exceptional online experiences? Do you thrive on turning data into actionable insights that enhance website usability, accessibility, and engagement?

Brandeis University is seeking a Web Content and Analytics Specialist to play a key role in shaping our digital presence. As part of the Marketing Communications Office, you'll collaborate with campus partners to ensure our websites are dynamic, data-driven, and user-friendly.

What You Will Do:

Analyze & Optimize: Leverage Google Analytics 4 (GA4) and Looker Studio to track website performance, user behavior, and key engagement metrics. Provide insights that drive content strategy and improve the user experience.

Enhance Website Content: Use Cascade CMS to manage and refine web pages, ensuring they meet accessibility (WCAG), branding, and SEO best practices.

Boost Search & Discoverability: Implement SEO strategies, optimize metadata, and organize content for seamless navigation and searchability.

Report & Visualize Data: Develop dashboards and reports that translate analytics into actionable recommendations for stakeholders.

Ensure Quality & Accessibility: Conduct regular website audits to keep content fresh, relevant, and compliant with accessibility standards.

Why Join Brandeis?

Brandeis University offers a vibrant, mission-driven work environment where innovation and collaboration thrive. You’ll have the opportunity to shape how users experience our digital presence while working alongside a talented and supportive team.

Ready to make an impact? Apply today and help us create an engaging, accessible, and data-driven web experience!

What You Bring:

• 3-5 years of experience in web content management, digital analytics, or digital strategy.
• Proficiency with GA4, Google Tag Manager, and Looker Studio—you know how to set up tracking, analyze data, and create dashboards.
• Experience working in a Content Management System (Cascade CMS preferred). Bonus if you have HTML, CSS, or web accessibility experience.
• Understanding of SEO principles, keyword research, and metadata optimization.
• Strong collaboration and communication skills—you’ll work closely with a variety of stakeholders.
• Experience in higher education or a similar institutional setting is a plus.