Marketing Manager at Denark Construction, Inc. – Knoxville, Tennessee

POSITION SUMMARY:

The Marketing & Business Development Manager supports Denark’s business development, proposal, marketing, and client engagement efforts. This role is responsible for coordinating and executing proposals, maintaining CRM integrity, supporting pursuit strategy, managing marketing content and brand standards, and assisting in client-facing initiatives.

This position plays a critical role in ensuring consistency, organization, and quality across all business development and marketing efforts, while supporting internal teams and leadership in pursuing new work and maintaining client relationships.

EDUCATION:

Bachelor’s degree in Marketing, Communications, Business, Construction Management, or related field preferred; or equivalent combination of education and experience.

EXPERIENCE:

• Minimum of three (3) years of experience in marketing, business development, or proposal coordination; five (5) years preferred without formal degree
• Experience in the construction, engineering, or A/E/C industry strongly preferred
• Experience with CRM platforms (Cosential/Unanet or similar) preferred
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) required
• Experience with Adobe Creative Suite, InDesign, or similar graphic software preferred

REQUIRED COMPETENCIES:

1. Strong written and verbal communication skills
2. High level of organization and attention to detail
3. Ability to manage multiple deadlines and priorities simultaneously
4. Ability to proactively follow up with internal and external stakeholders
5. Strong interpersonal skills and ability to work across departments
6. Ability to maintain confidentiality and professionalism
7. Self-starter with ability to work independently and as part of a team

PHYSICAL DEMANDS/WORKING CONDITIONS:

Physical requirements are light-to-moderate. Work is accomplished through normal sitting with some standing and walking. Works in office environment, which requires normal sensory levels. Limited visitation of job sites, which could include movement within an active construction environment.

ESSENTIAL DUTIES:

1) Proposal management & Business Development Support

a) Review RFPs/RFQs and assist in development of proposal strategies, outlines, and deliverables

b) Coordinate and assemble proposal documents for submission, ensuring accuracy, completeness, and compliance

c) Maintain proposal schedules and deadlines across multiple pursuits

d) Identify and coordinate required inputs from internal and external stakeholders

e) Maintain and update resume sheets, project sheets, and proposal content library

f) Assist in development of presentations and interview materials

g) Support research of prospective projects and clients

2) CRM & Pipeline Management

a) Maintain and update CRM system (Cosential/Unanet), ensuring data accuracy and completeness

b) Track opportunities, contacts, and business development activities

c) Generate and distribute reports related to pipeline, pursuits, and BD activity

d) Support tracking of prospective projects and client relationships

3) Marketing & Content Development

a) Maintain and update company website (projects, personnel, news, and media releases)

b) Develop and update marketing materials, including project portfolios and “Points of Pride”

c) Manage social media platforms and coordinate content updates

d) Assist in preparation and distribution of newsletters, email campaigns, and announcements

e) Coordinate photography and visual content for projects and marketing use

4) Events & Client Engagement

a) Coordinate company participation in industry events, sponsorships, and community engagements

b) Assist in planning and execution of client-facing and internal events

c) Support logistics, communication, and follow-up for events

d) Track attendance and engagement in CRM

5) Branding & Communications

a) Ensure consistency with company brand standards across all materials and platforms

b) Assist with preparation of press releases, announcements, and marketing communications

c) Coordinate jobsite signage, banners, and branded materials

6) Data Management & Reporting

a) Maintain project and marketing data, including major project tracking in the Cosential/Unanet CRM

b) Assist in gathering client feedback and supporting continuous improvement efforts

c) Conduct basic market and competitor research

7) Awards & Recognition

a) Assist in identifying and pursuing project award opportunities

b) Support preparation and submission of award applications for projects and staff