Global Paid Social Media Lead at Culture Kings – Loganholme, Queensland

Culture Kings sits at the intersection of music, sport, and fashion. These three pillars are the foundation of our brand and the driving force behind everything we do. At the heart of each is streetwear, which continues to evolve as a defining element of modern culture.

We are known for our commitment to exclusivity and excellence, delivering a premium retail experience that transcends genres, cultures, styles, and generations.

Every Culture Kings store delivers an electrifying atmosphere unlike any other in retail, with live DJs performing in-store daily and a space that celebrates creativity and culture. Visited by some of the world’s leading athletes, artists, and tastemakers, Culture Kings remains ahead of the curve, offering a bold and elevated perspective on the ever-evolving global streetwear landscape.

An exciting opportunity is available to join the Culture Kings team as a Global Paid Social Media Lead. We are looking for a driven individual who is passionate about performance marketing and paid social strategy, and thrives in a fast-paced, results-driven environment.

This role offers the opportunity to lead paid social across a global business, working at the intersection of strategy, performance, and creative execution. You will play a key role in driving campaign performance, scaling initiatives, and contributing to global growth.

If you are commercially minded, adaptable, and motivated to influence performance outcomes, this is your chance to grow with Culture Kings.

In this role, you will lead the strategy, execution, and optimisation of paid social campaigns across platforms including Meta, TikTok, and Snapchat, ensuring alignment with business objectives and revenue targets.

You will oversee ANZ while supporting global execution, driving consistency, performance, and collaboration across regions.

You will play an active role in:

• Developing and executing paid social strategies
• Managing and optimising campaigns to maximise ROI
• Leading creative testing and performance initiatives
• Managing budgets to drive revenue and efficiency
• Collaborating with stakeholders and platform partners
• Leading and mentoring paid social team members
• Driving cross-market alignment and sharing insights
• Analysing performance and translating insights into action

You will take ownership of performance outcomes and continuously identify opportunities to improve efficiency and effectiveness.

• Proven experience in Paid Social, ideally within retail or eCommerce
• Strong knowledge of Meta, TikTok, Snapchat, and digital channels
• Experience managing budgets, performance, and campaign optimisation
• Ability to guide creative that drives engagement and conversion
• Strong analytical skills across platforms and reporting tools
• Experience working with stakeholders and leading or mentoring others

• Commercially driven with a strong focus on performance
• Strategic thinker with a hands-on approach
• Strong communicator who can translate data into action
• Proactive, organised, and solutions-focused
• Adaptable and comfortable in a fast-paced environment
• Motivated to drive continuous improvement

• Competitive remuneration and team benefits
• Ongoing development and career growth opportunities
• Opportunity to influence global paid social strategy
• A fast-paced, collaborative, and high-performing environment
• Open communication, low red tape, and a culture that values initiative

There has never been a more exciting time to join Culture Kings. As we continue to grow and evolve, we are always looking for talented individuals who want to be part of our journey.

If this opportunity aligns with your experience and career goals, we encourage you to apply.

Culture Kings is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and encourage applications from all backgrounds. At Culture Kings, different makes us better.