Social & Digital Media Manager at United Way of Rhode Island – Providence, Rhode Island
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About This Position
Job Title: Social & Digital Media Manager Salary Range: $55,528.00 - $83,292.75
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Our vision is a Rhode Island where every individual in each community has an equal opportunity for justice and prosperity. Since our inception in 1926, the United Way of Rhode Island has effectively moved people from crisis to stability while working to shore up the systems that provide support across the community. When called to action in the face of a global pandemic, we proved that we were built over the last 95+ years to be uniquely equipped to effectively harness resources from government, corporations, nonprofits, and individuals to address the many significant crises affecting all of us.
The pandemic spotlighted how the war on poverty during the past 50+ years has not created opportunity and prosperity for all community members. In particular, where you live and the color of your skin can make it challenging to live, learn, and thrive in Rhode Island. That is why, we’re committed to a mission of uniting our community and resources to build racial equity and opportunities for all Rhode Islanders.
To deliver on our goals we must go "deep, rather than wide," with investments and partners to target the root causes that have thwarted Rhode Island's ability to thrive. We serve all Rhode Islanders in need by tackling Rhode Island's great challenge:
Reversing the racial inequities that have plagued Rhode Island's Black, Brown, and Indigenous communities for generations.
That means we are applying all our assets and approaches, including delivery of direct services, strategic community investments, advocacy, and coalition-building to create a better Rhode Island for all. We are applying these tools in the following areas of need:
- Lift United: We invest in affordable housing, improve care coordination, and expand access to adult education and job training opportunities. We also support the growth and stability of women- and minority-owned businesses.
- Achieve United: We work to ensure that all Rhode Island children walk into the classroom ready to learn. This includes increasing literacy levels and expanding access to after-school and out-of-school-time learning programs.
- Invest United: We build nonprofit resiliency and sector leadership development through our Invest United pillar. We empower donors, engage corporations, and connect Rhode Islanders with giving and volunteer opportunities.
- Advocate United: Through research and public policy, we drive systemic change through our Advocate United pillar. And, because democracy is not a spectator sport, we train Rhode Islanders to be advocates and work to increase voter turnout.
Learn more about United Way of Rhode Island at https://www.unitedwayri.org/.
Summary: The Social & Digital Media Manager creates engaging content and builds vibrant online communities, working in a dynamic environment creativity using strategic thinking to make a real impact for United Way of Rhode Island. This role shapes agency social media presence, connects with our community, and amplifies our mission through innovative digital strategies.
Duties & Responsibilities:Building Our Social Media Presence - at United Way of Rhode Island, we believe in the power of social media to inspire and mobilize our community. The Social and Digital Media Manager develops and implements comprehensive social media strategies that increase brand awareness and engagement using creativity and expertise as the driving force behind our vibrant online presence:
- Develop and implement social media strategies that resonate with our audience and drive engagement.
- Take ownership of Hootsuite, leveraging its capabilities to schedule and monitor our social media activity effectively.
- Create compelling and consistent content for all our social media platforms, ensuring alignment with our mission and goals.
- Foster a sense of community by engaging with our followers and cultivating an active and enthusiastic online community.
- Actively engage and uplift our grantees on social media, serving as a supportive partner for them online.
Collaborating for Success – With collaboration at the heart of everything we do, this role works closely across TeamUnited to promote events and initiatives that make a difference in our community. This includes partnering and attending a variety of experiences hosted by and through United Way of Rhode Island, to highlight the success and impact of our events through captivating recap content:
- Partner with the development and fundraising team (Philanthropy) to effectively promote fundraising events and campaigns.
- Collaborate with the events teams to create engaging content that showcases the success and impact of our events.
- Work alongside the Marketing & Communications Team colleagues to manage and maintain our digital media library, ensuring consistency and quality.
- Serve as a creative partner alongside our Brand Voice Manager to deploy short form social content and stories.
Harnessing the Power of Data – with data-driven decision-making essential for our success, this role manages our digital platforms, tracking and analyzing social media performance, and overseeing digital and media ads to ensure we are continuously improving our digital marketing efforts and maximizing our reach and impact:
- Utilize Google Analytics and Hootsuite’s Analytics dashboard to track and analyze the performance of our digital content and campaigns.
- Actively monitor and interpret social listening reports to influence content and audience direction.
- Manage digital platforms, social media analytics, and digital and media ads to ensure optimal performance.
- Work closely with the data team to compile comprehensive reports and provide actionable insights.
Additional Responsibilities
- Lead the implementation and management of our upcoming text platform, enhancing our ability to connect with our audience.
- Stay updated on the latest trends and best practices in social media and digital marketing.
- Provide insights and recommendations for improving our social media and digital marketing strategies.
- Develop and implement a personalized, individual JEDI growth plan to establish and track JEDI Competency baselines.
- Participate in annual JEDI training.
- Support UWRI JEDI initiatives (e.g., Equity Challenge) and participating/supporting agency groups (e.g., Heritage and Professionals, Employee Resource Groups (ERGs) and Culture, Equity and Strengths Committee (CES)).
- Participate in community, state or national (e.g., United Way Worldwide) JEDI growth opportunities.
- Degree or demonstrated experience in Marketing, Communications, Digital Media, or a related field.
- Proven experience in managing social media platforms and digital marketing campaigns.
- Proficiency in Hootsuite, Google Analytics, and other digital marketing tools.
- Strong understanding of social media analytics and metrics.
- Excellent written and verbal communication skills.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Strong organizational and time management skills.
- Experience in the nonprofit sector.
- Familiarity with programmatic, fundraising and event promotion strategies.
- Knowledge of text platform management.
- Experience with Asana and Hootsuite a plus.
Disclaimer: This job description is intended to convey the essential functions of this position and it is not intended to be an exhaustive list of skills, duties, responsibilities or working conditions associated with the position.
Core Values:United Way of Rhode Island is looking for candidates who demonstrate their ability to carry out its core values as follows:
- Impact through equity – place equity at the center and emphasize it while building new corporate relationships and reinforcing existing ones.
- Respect and value all – is an active team player who builds and fosters internal and external collaboration and partnerships. Seeks input and feedback while also sharing ideas.
- Lead with a growth mindset – commit to continued growth and process improvements across United Way of Rhode Island’s existing and new resource portfolio.
- Be a legendary partner – create and foster inclusive interpersonal skills.
- Strive for excellence – demonstrates and utilizes proven and emerging human resource practices. Understand each employee's unique and valuable role in achieving the Live United mission.
- Salary – competitive, commensurate with relevant experience and skills, and within a budgeted range of $55,528.00 - $83,292.75.
- Benefits – comprehensive benefits package including healthcare, dental, and vision coverage; flexible spending account; retirement match; and more.
- Work-Life Balance – 37.5-hour workweeks on average; annually earn 20 days of paid leave; 3 floating holiday days, 2 personal days, and 9 sick days.
- Learning & Development – individual and collective programs to support staff in achieving organizational and career objectives, e.g., CliftonStrengths® by Gallup Strengths and Justice, Equity, Diversity, & Inclusion (JEDI).
United Way of Rhode Island is an equal opportunity employer and we encourage members of traditionally underrepresented communities to apply.
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Job Location
Job Location
This job is located in the Providence, Rhode Island, 02909, United States region.