VP of Asset Strategy (Commercial Real Estate) in Remote at LulaFit
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Job Description
The VP of Asset Strategy is responsible for ensuring Playbook delivers measurable value to building owners by translating on-the-ground operational insights into clear, performance-driven strategies that improve tenant experience, retention, and asset performance.
This role sits at the intersection of client relationships, internal operations, and strategic growth—owning a portfolio of Playbook’s most important accounts, building and leading the Asset Strategy function, and ensuring alignment between ownership goals and day-to-day execution across assets.
Your Goals: Measuring Performance- Portfolio Growth and Retention:
- Achieve 110% Net Recurring Revenue (NRR) retention across the entire Asset Strategy portfolio.
- Portfolio Performance
- 90%+ aggregate client satisfaction score across all accounts managed by your direct reports.
- 95% client retention
- Demonstrated expansion across top 25–30% of revenue base
- Partnership Depth
- Multi-threaded relationships across all enterprise accounts
- Executive engagement on every key account (e.g. QBR attendance, strategic sessions)
- 100% of accounts with recurring strategic sessions
- Client includes Playbook in early-stage decisions
- Strategic Adoption and Impact
- 100% of enterprise accounts have a clearly documented asset strategy
- 100% of those strategies actively implemented across operations
- Talent Development:
- Team operates independently at high strategic level
- Consistent account quality across portfolio
- High retention and performance ratings for the Asset Strategy team.
- Own satisfaction, retention, and expansion across assigned portfolio
- Directly manage top-tier, high-revenue client relationships
- Accountable for NRR across the portfolio
- Build and maintain deep, trust-based relationships with ownership groups, asset managers, and executive stakeholders—positioning Playbook as their most trusted strategic partner
- Serve as the senior strategic advisor to ownership groups and asset managers
- Translate client goals (NOI, leasing, positioning) into actionable strategies
- Lead renewals, expansions, and high-stakes conversations
- Develop a nuanced understanding of each client’s:
- investment strategy
- portfolio priorities
- internal dynamics and decision-making processes
- Establish consistent, high-value touchpoints that go beyond reporting—bringing proactive insights, opportunities, and strategic recommendations
- Serve as a confidant and advisor, not just a service provider—able to challenge assumptions, influence decisions, and guide clients toward better outcomes
- Anticipate client needs before they are explicitly stated, using both data and on-the-ground insights from operations
- Build multi-threaded relationships across each organization to reduce risk and deepen partnership
- Translate complex operational realities into clear, executive-level narratives that resonate with ownership priorities (NOI, leasing, retention, positioning)
- Design and build the Asset Strategy function as a scalable, high-impact discipline
- Define:
- Team structure and roles
- SOPs and workflows
- Client segmentation and engagement models
- Meeting cadences (QBRs, strategy sessions, reporting rhythms)
- Establish a clear answer to: “What critical role does Asset Strategy play, and how do we create value?”
- Directly manage Directors of Asset Strategy
- Together, own the full client portfolio
- Ensure consistency in:
- client experience
- strategic quality
- communication and responsiveness
- Step into key accounts or escalations as needed
- Translate on-the-ground insights from Playbook’s host/operations teams into strategic recommendations for ownership
- Ensure client decisions are informed by:
- tenant behavior
- engagement patterns
- operational realities
- Close the gap between:
- what owners see (NOI, reports)
- and what’s actually happening in the building
- Ensure every asset has a clear, tailored strategy across:
- placemaking
- technology
- marketing & communications
- Align all strategies with:
- leasing goals
- tenant demand
- market positioning
- Continuously refine strategies based on performance data and feedback
- Act as the connective layer across:
- Operations (hosts)
- Design
- Placemaking
- Marketing
- Technology
- Ensure all teams are aligned on:
- client priorities
- success metrics
- strategic direction
- Provide structured feedback loops from clients to internal teams and back to clients
- Serve as a key member of the leadership team
- Contribute to:
- company strategy
- new business development
- service evolution
- Help shape how Playbook scales its offering across markets and clients
- Experience: 12+ years of experience in client success, account management, or CRE strategy, with at least 5 years in a significant leadership role managing senior individual contributors or directors.
- Education: Bachelor’s degree required; MBA or advanced degree in Real Estate or Hospitality preferred.
- CRE Expertise: Deep knowledge of amenity strategy, tenant engagement, and asset performance within Class A commercial real estate.
- Relationship Mastery: Proven track record of building deep trust with C-suite stakeholders and navigating complex organizational structures.
- Communication: Exceptional polished presentation and negotiation skills.
- Strategic Vision: Ability to connect disparate data points across marketing, design, and operations into a cohesive, high-value strategy for building owners.
Our Core Values:
Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.
Our Commitment To You:
Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!
A Quick Note About Salaries:
We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the role. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.