Marketing Associate Director, Liquid Biopsy and MRD Products (Based in EST/CST) at NeoGenomics Laboratories – Fort Myers, Florida

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!NeoGenomics has an opening for an Associate Director, Liquid Biopsy and MRD Products who wants to continue to learn in order to allow our company to grow.This position is remote based in the EST or CST time zoneNow that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.Position Summary:The Associate Director will report directly to the Director of Clinical Strategic Marketing and collaborate closely with the several cross functional partners. The role will develop a clear and differentiated strategy and position for the Clinical business within the target market, identify product and service needs, and develop and execute effective marketing and promotional strategies, campaigns, and tactics for the Clinical business to support the achievement of revenue and profitability in the short and long termCore Responsibilities:

• Provide leadership to the team members and support the development of Clinical marketing strategies, including objectives and tactics, tools and budget
• Collaborate with internal and external stakeholders to identify key insights that will inform the strategy and tactics while helping guide sales execution
• Develop, refine, and maintain relevant segmentation and persona for proper sales execution and downstream marketing tools
• Assist with the development and execution of a Clinical marketing plan that includes tactics, events, digital marketing, lead generation, and sponsorships
• Work with the Director of Analytics and Insights to deliver market intel and analytics
• Collaborate with PM to prioritize new products and develop a roadmap based on market analysis, phase I, II, and III drug development, and competitive insights
• Assist with VOC that will inform both product management and strategic marketing
• Develop optimal solutions based on the needs of the clinical industry and where NeoGenomics can deliver the most value
• Work with the digital, social and creative teams to deliver meaningful marketing campaigns and sales assets
• Measure ROI on campaigns to ensure optimization of budget

Experience, Education and Qualifications:

• BA/BS Undergraduate degree in Marketing, Business, or related scientific field required
• MBA degree strongly preferred
• Previous marketing in oncology diagnostics in MRD required
• 10 years of progressive marketing experience in laboratory, clinical, or life science fields
• Track record of progression with a company
• Clinical experience required
• Demonstrate a strategic mindset
• The ability to absorb and synthesize complex technical information
• Demonstrated accountability, an ability to manage complex projects on time
• Excel and PowerPoint proficient
• Marketing Cloud proficiency

Travel Required:Ability to travel as required by role (up to 20% of the time)

Yes.