Regional Sales Manager, West Region at Vibrant Ingredients

Founded in 1954, Vibrant Ingredients is a leading provider of natural, clean label ingredients and systems that power extraordinary food and beverage experiences. The company’s broad portfolio including natural flavors, botanical extracts, functional nutrition, cold brew coffee, tea essences, and food protection solutions enhances taste, texture, color, shelf life, and performance across a wide range of applications. Vibrant operates four state-of-the-art facilities across the United States and works with leading brands, manufacturers, and foodservice operators. With vertically integrated capabilities and a proven track record of innovation and execution, Vibrant helps customers accelerate to market without compromise.

About the role:

We are a trusted partner to our customers when it comes to innovation and an industry leader in clean label ingredients, we are a true partner. We collaborate with our customers in ways that respect people and the environment. A commitment to Purely Better™ drives our innovation team to discover new, on trend solutions.

As a Regional Sales Manager, they will lead foodservice sales execution across an assigned western U.S. territory. This role is responsible for developing and implementing a regional growth strategy focused on new customer acquisition, distributor development, and expansion of existing customer relationships.

The ideal candidate is a collaborative, results-driven sales leader with strong foodservice industry relationships and an entrepreneurial mindset. This is a remote role with approximately 50% travel.

How will you contribute:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions. Essential job functions and duties include, but are not limited to:

• Develop and execute an annual regional business plan to drive market penetration and growth.
• Acquire new customers while expanding existing customer relationships across foodservice channels.
• Build and manage strong partnerships with distributors, operators, and broker networks.
• Deliver compelling sales presentations and product demonstrations to achieve revenue, margin, and KPI targets.
• Negotiate performance-based customer and distributor agreements.
• Execute national and account-specific sales programs.
• Implement pricing actions in collaboration with internal teams.
• Provide accurate monthly forecasts and maintain CRM activity in Salesforce.
• Monitor competitive activity and share market insights internally.
• Lead effective customer and internal meetings with clear outcomes and accountability.
• Manage travel and entertainment expenses within budget.

Minimum Requirements/Qualifications:

• Bachelor’s degree or equivalent experience.
• 5+ years of successful foodservice sales experience; dispensed beverage experience preferred.
• Established distributor and operator relationships within the foodservice industry.
• Proven success in complex sales negotiations.
• Strong communication, organization, and presentation skills.
• Track record of meeting or exceeding annual sales objectives.
• Ability to thrive in a fast-growing, entrepreneurial environment.
• Proficiency in Microsoft Office and CRM systems (Salesforce preferred).
• Ability to travel up to 50%, including overnight stays.

Work Environment:

• May involve exposure to allergens such as Soy, Wheat, Fish, Shellfish, Milk, Egg, Tree Nuts and Sesame.

What Vibrant Ingredients can offer you:

• Generous time off for vacations
• Paid Holidays
• 401(k) with company match
• Tuition reimbursement
• Medical/Dental/Vision
• Health & Wellness programs

More about us:

Vibrant Ingredients, headquartered in Lake Mary, FL, is one of the world's leading independent providers of natural ingredients. With a legacy spanning over 70 years, we deliver a diverse portfolio of clean label ingredients and innovative system solutions to the food and beverage industry. Our commitment to quality and performance is reflected in our American-made products, which enhance both taste and functionality. Backed by advanced manufacturing capabilities, we specialize in fermentation, patented cold brew extraction, custom flavor development, and a range of drying and blending technologies. Operating from four state-of-the-art facilities strategically located across the U.S., we ensure the accessibility of real, high-quality ingredients—helping our customers create better-for-you food and beverage for consumers.

"Improving the food and beverages consumed by providing real ingredients from nature that work."

This position is currently classified as remote.

Base Salary Range: $130,000 - $155,000 per year, based on candidate professional experience level. Employees are eligible to participate in Medical, Dental, Vision, Life Insurance, 401(k), Holidays, Vacation, Tuition Reimbursement Program.

The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience.

The Company reserves the right to modify, update, change and/or make corrections to this job description, at the sole discretion of senior management, at any time during the employee’s employment term, at the sole discretion of management.

EEO Statement

Vibrant Ingredients is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Vibrant Ingredients will work with applicants to meet accommodation needs that are made known to Vibrant Ingredients in advance.

**Please no external recruiters**