Marketing Coordinator at Southeast Community Health Systems – Hammond, Louisiana

POSITION SUMMARY

The Marketing Coordinator is responsible for the development and execution of marketing projects, website management, social media, video platforms, company or product fact sheets, logos, or other promotional products initiatives and programs related to communication, promotions, special events, public relations, and community impact. This position offers considerable opportunities to leverage and develop skills in market research, branding, project management, building meaningful local partnership and execute grassroots initiatives to drive engagement.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions:

• Contributes to the development and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share
• Coordinating all aspects of the organization’s online presence. In addition to writing, editing and proofreading site content, this person will also work closely with the website host provider to maintain site standards regarding new development; including tracking website statistics
• Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including newsletter creation and distribution, email campaigns, online and print advertising
• Develop and manage video platforms
• Development of the annual advertising and marketing plan
• In collaboration with the Data Analyst, utilize patient demographic data from Electronic Health Record platform for direct marketing campaigns to patients
• Work with Director of Outreach and Enrollment on promotional items strategies
• Manage collateral projects as defined by Director of Outreach and/or CEO: content collection, production and printing/distribution and inventory management
• Maintain files and information for key vendors such as contacts, solution description, active deals, and specific product information/versions of integration, marketing events, quotes, and website content
• Identify and cultivate relationships with community leaders, local businesses, and partner organizations to expand the organization's footprint.
• Assist in the development of policies and procedures of the marketing department’s practices to streamline operations
• Creating, editing, and producing digital (website, webinar, newsletter and email) and physical marketing materials (presentations, brochures, fact sheets, other promotional products)
• Creating periodic marketing reports providing insight into defined KPIs, providing assessments and suggestions to improve and optimize them
• Participating in departmental meetings, as requested, to understand how to best market our services
• Work and negotiate with external parties (vendors/suppliers)
• Ensure that messages are supportive of and consistent with marketing strategies and the organization’s mission
• Coordinated targeted outreach campaigns for specific seasonal programs or time-sensitive initiatives
• Improve communication efficiencies within company
• Accomplishes organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Monitors budgets by comparing and analyzing actual results with plans and forecasts
• Updates job knowledge by participating in educational opportunities
• Other related duties as assigned that support organizational goals and objectives Completes initial assessment of patient according to policy and procedure and documents appropriately.

PROFESSIONAL QUALIFICATIONS

Competencies:

• Fully participates and cooperates with SCHS’ compliance program.
• Meets dress code standards; appearance is neat and clean.
• Maintains regulatory requirements.
• Completes annual educational requirements.
• Maintains patient confidentiality at all times.
• Reports to work on time and as scheduled; excellent attendance record.
• Wears identification when on duty; uses the computerized punch time system correctly.
• Completes off site in-services as required and returns in a timely fashion.
• Attends annual review and departmental in-services, as scheduled.
• Attends scheduled staff meetings; reads and returns all monthly staff meeting minutes.
• Represents the organization in a positive and professional manner.
• Complies with all organizational policies regarding ethical business practices.
• Communicates the mission, ethics and goals of the facility.

SKILLS & ABILITIES

Education: Bachelor’s degree preferred in the marketing and/or business field or equivalent related experience

Experience: 3 years of related experience preferred in marketing and grant writing

Skills:

• Technical skills required: Word, Power Point and advanced Excel. Knowledge in Adobe Creative Suite an asset
• Purchasing and inventory management experience an asset
• Project management experience
• Experience in using web analytic tools, experience with CMS and Google Analytics preferred
• Good knowledge of web technologies, protocols, and tools; internet marketing skills
• Excellent written and oral communication skills for both external and internal audiences

Other Requirements:

• Ability to communicate in English, both verbally and in writing.