Senior Marketing Manager at Orangetheory Fitness Michigan – Detroit, Michigan

ABOUT THE ROLE

We are seeking a Senior Marketing Manager to oversee portfolio-level marketing strategy and performance across our 41-studio network. This role sits at the intersection of execution and strategy: managing paid media, coordinating agency relationships, and driving performance analytics tied to membership growth and marketing efficiency.

The ideal candidate is a strong digital marketing operator who thrives in a multi-unit environment, is comfortable working with data, and brings developing strategic capability alongside hands-on execution skills.

ROLE FOCUS & RESPONSIBILITIES

• Manage day-to-day marketing execution across all markets within the 41-studio portfolio

• Coordinate with agencies and marketing vendors to ensure aligned, on-brand campaign delivery

• Monitor campaign performance and pacing, flagging issues and optimizing as needed

• Support marketing initiatives tied to both company-owned studios and AR-supported markets

• Oversee paid media execution and ensure performance is tracked against membership growth goals

• Review campaign performance and conversion metrics to inform ongoing strategy

• Contribute to executive-level reporting on marketing ROI and growth drivers

CANDIDATE PROFILE

• Strong digital marketing operator with hands-on paid media experience

• Demonstrated experience managing agency relationships and external vendors

• Comfortable reviewing campaign performance data and conversion metrics

• Experience supporting multi-location businesses or franchise systems

• Execution-focused with developing strategic capability

• Analytical mindset connecting marketing investment to membership and revenue growth

QUALIFICATIONS

• 4 to 8 years of relevant marketing experience

• Preferably in multi-unit, franchise, or location-based business environments

• Experience managing paid media and performance analytics

• Familiarity with multi-market campaigns and marketing fund structures a plus