Social Media Specialist at Girl Scouts of Michigan Shore to Shore – Grand Rapids, Michigan

Title: Social Media Specialist

Reports to: Director of Marketing and Communications

Classification/FLSA Status: Regular Full-time/Exempt

Location: DreamLab

Grade: 3

Salary Range: $45,000.00-$46,500.00/year

Position Summary: The Social Media Specialist is responsible for developing, implementing, and executing the GSMISTS social media strategy to increase brand awareness, strengthen engagement, and drive growth. In alignment with our strategic initiatives the Social Media Specialist will conduct research, benchmark trends, and messaging while maintaining a unified brand voice across different social media channels to tell the story of what it means to be a Girl Scout in today’s world.

Essential Duties and Responsibilities:

1. Execute the GSMISTS social media strategy in alignment with our strategic initiatives through research, benchmark trends, messaging, audience preferences, and collaboration with council departments in order to develop brand awareness and drive engagement.
2. Markets and communicates the council’s fundraising, special events, membership recruitment, program, and product program efforts in all social media channels.
3. Be able to gather and analyze monthly data and prepare ROI reports and understand how to make improvements in future campaigns and optimize ongoing campaigns.
4. Stay up to date with current technologies, AI, social media trends, design tools, and applications.
5. Curate content of members, volunteers, and stakeholders by attending outside service unit meetings, GSMISTS events, and local community events to capture live and static content for social media platforms.
6. Fulfill and track council sponsorship/donor responsibilities as it pertains to social media.
7. Work closely with the Media Champions, content creation days, and help scheduling media appearances.
8. Monitor, respond to, and engage with followers in a timely and professional manner.
9. May perform other related duties as assigned to support organizational operations.

Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of professional experience in digital marketing and social media with a focus on Facebook, Instagram, YouTube, LinkedIn, etc.
• Strong understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns
• Must be able to work under time constraints with multiple projects
• Strong written and verbal communication skills including news releases, articles, and scripts
• Excellent interpersonal and relationship-building skills
• Public speaking experience
• Proficiency in Microsoft® applications and Experience with Adobe Creative Suite®
• Driving a council vehicle or a personal vehicle is required. Must successfully complete a motor vehicle history check, possess, and maintain a current, valid driver's license, and self-report any vehicle violations
• Photo/Editing Skills pertaining to Reels
• Ability to provide a portfolio that shows your talents and skills.

Requirements:

• Registration as a member of Girl Scouts of Michigan Shore to Shore.
• Willingness to authorize a background screening with the cost being absorbed by the council.
• Ability to work independently, in person, and with a flexible schedule including after school, evenings, and weekends.
• Participate in key annual events and meet quarterly with the supervisor to review and assess additional appearance and requests from other departments that pose as a priority to elevating GSMISTS.
• Ability to travel throughout the service area as the job requires.
• Capability to provide own transportation and maintain valid operator license.
• Must be able to occasionally lift or move a minimum of 25 pounds.

Council Expectations of Employee:

• Adheres to council policies and procedures
• Acts as a role model within and outside the council
• Performs duties as workload necessitates
• Behaves and communicates in a positive and respectful way
• Communicates regularly with supervisor about Department issues
• Demonstrates flexible and efficient time management and ability to prioritize workload
• Consistently reports to work on time prepared to perform duties of position
• Meets Department and individual performance goals and standards
• Commitment to mission and goals of Girl Scouting
• Maintain an active GSUSA membership

Core Competencies:

• Creative Thinking
• Data-driven mindset
• Interpersonal Relations
• Team Building
• Customer Responsiveness
• Personal Integrity and Professional Conduct
• Self-Management
• Time Management
• Fostering Diversity
• Judgment and Decision Making
• Problem-Solving
• Conflict Management
• Adaptability
• Oral Communication
• Written Communication
• Information Management
• Organizational Knowledge

Disclaimer:

This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required. Management reserves the right to modify, add, or remove duties as necessary to meet organizational needs.

As a mission-driven nonprofit organization, we are committed to providing an inclusive workplace free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, national origin, sex, age, height, weight, marital status, familial status, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable federal, state, or local law, including the Elliott-Larsen Civil Rights Act and other Michigan employment laws.

We are committed to compliance with all applicable laws governing nondiscrimination in employment.