Digital Marketing Strategist in Winona, Minnesota at Fastenal

Position Details - Digital Marketing Strategist

Job Description

Digital Marketing Strategist
Position location is flexible and may office from a branch in Winona, MN - within the Twin Cities, MN or Milwaukee, WI
Full-time Shift(s): MON TUE WED THU FRI 7:00am - 5:00pm

OVERVIEW:
Working as Full-time Digital Marketing Strategist, you will be responsible for assisting with the growth, development and maintenance of Fastenals digital foundation. You will develop and maintain Fastenal and its subsidiaries website content, technical health, and optimize SEO/AEO and accessibility. In addition to executing digital content, you will monitor analytics for digital efforts with a focus on continuous development and improvement. This position may offer a flexible schedule after a period of onboarding, training, and meeting performance goals.

RESPONSIBILITIES:
The duties and responsibilities of this position include, but are not limited to:
o Collaborating with the digital marketing manager, marketing strategists and other stakeholders to develop and implement digital activities across multiple platforms
o Executing website and landing page builds (new pages, updates, and refreshes), ensuring every release is fully functional, measurable, and validated after launch
o Leading and contributing to technical SEO/AEO audits and fixes: crawlability/indexing, site speed/Core Web Vitals, mobile readiness, redirects/canonicalization, XML sitemaps/robots, structured data, answer-first formatting, and scheme/structured data so content can be surfaced/cited in AI-generated answers
o Contributing to and supporting quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
o Proactively monitoring site health and page-level performance (links, formatting, metadata, naming/URL conventions) and ensuring consistency across sites
o Building quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
o Tracking KPIs including traffic, engagement, and conversions
o Identifying trends and insights to optimize spend and performance
o Brainstorming new and creative growth strategies through digital marketing
o Measuring and reporting on all digital campaigns and assessing against goals (KPIs and ROI)

REQUIRED POSITION QUALIFICATIONS:
The following skills and qualifications are required for this position:
o Possess a Marketing, Digital Marketing, Communications or Business degree and possess 3 years of related work experience
o Experience with content management systems and website builds
o Excellent written and oral communication skills
o Proficient using Microsoft Office Suite
o Knowledge of Google applications, such as Analytics, Ads, Shopping, etc.
o Knowledge of SEO/AEO/SEM strategy and implementation
o Knowledge of UX/UI for website builds
o Demonstrate strong understanding of web design
o Demonstrate understanding of HTML, Javascript, CSS concepts
o Demonstrate strong understanding of online digital marketing concepts, strategy and best practices
o Demonstrate a creative mindset with the ability to work on multiple projects with short lead times
o Highly motivated, self-directed and customer service oriented
o Demonstrate strong organization, planning and prioritizing abilities
o Work independently as well as in a team environment
o Exhibit a desire to learn and implement new programs
o Demonstrate our core values of ambition, innovation, integrity and teamwork
o Pass the required drug screen (applicable in the US, Puerto Rico and Guam ONLY)

PREFERRED POSITION QUALIFICATIONS:
o Experience with Crafter CMS platform and WordPress Platform

ABOUT US:
Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders.

As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.

FULL-TIME BENEFITS:
Fastenal offers a competitive benefits package to all full-time employees. This package includes Health, Life, Long Term Disability, and Dental Insurance, in addition to, paid vacation, sick leave, holidays, and 401(k) with an employer contribution.

COMPENSATION:
The base pay range for this position is $60,000 - 78,000. In addition to base pay, this position is also eligible for a bonus and/or commission.

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