Rental Fleet Manager at Campbell Companies – Salt Lake City, Utah

The Wheeler CAT Rental Fleet Manager is responsible for maximizing the financial and operational performance of the rental fleet across all product families. This role owns fleet utilization targets, pricing strategy, lifecycle management, and portfolio planning to ensure optimal returns on invested capital. The position works closely with leadership, product support, vendors, and finance to align fleet strategy with overall rental business objectives. This role is critical to driving profitable fleet growth, risk management, and long-term capital efficiency within the rental business.

Duties and Responsibilities

Fleet Performance & Utilization Management

• Establish and manage time and financial utilization targets by product family.
• Monitor performance versus benchmarks on a weekly basis and initiate corrective actions such as price adjustments, promotions, discounts, redeployment, or disposition strategies.
• Maintain "slow rent" at zero units exceeding 180 days without rental activity; review status monthly with Managers.

Pricing & Market Competitiveness

• Evaluate and maintain competitive rental rates by model to ensure demand-based pricing strategies are in place.
• Optimize pricing to achieve financial utilization KPIs and targeted returns on rental models.
• Review rental rates monthly against Rouse and market data and implement necessary adjustments.
• Ensure continual pricing updates for rental rollouts to align sales prices with current market values.

Fleet Lifecycle & Asset Strategy

• Evaluate fleet age, utilization, and fair market value by product family to develop and manage effective rollout and disposition strategies.
• Use fair market value and ROI data to evaluate fleet return timing and quantify downside risk scenarios (e.g., 10% and 30% market downturns).
• Manage and maintain the fleet rotation model incorporating utilization, profitability, and lifecycle holding costs through ROI reporting.

Strategic Portfolio Planning

• Develop and maintain a strategic fleet portfolio plan (adds, deletes, and operating fleet) to optimize fleet mix and average age.
• Ensure fleet strategy, capital expenditure planning, and rollover assumptions are fully incorporated into the rental business planning process.
• Communicate fleet strategy, capex requirements, and rollout plans across the organization.

Fleet Metrics & Reporting

• Review and manage fleet operating performance using the Integrated Rental metrics on a weekly basis:
• Investment Utilization
• Fleet Size
• Financial Utilization
• Rental Yield
• Physical Utilization
• Total Unavailable Fleet Percentage (at Acquisition Cost)
• Year-over-Year Rental Rate Performance
• Fleet Age

Maintenance, Quality & Compliance

• Ensure rental fleet preventive maintenance (PM) programs are completed in accordance with the operator’s manual.
• Review PM compliance with Rental Service Managers as required.
• Maintain PM compliance thresholds:
• Equipment over 90 days since last PM
• Equipment over 180 days since last PM
• Define, manage, and enforce quality standards for the “rent-ready” designation across the rental fleet.

Vendor & Inventory Management

• Own and manage relationships with Allied vendors to ensure competitive acquisition pricing, proper product training, and adherence to fleet quality standards.
• Ensure timely and accurate physical inventory completion and reconciliation at all locations.
• Identify and resolve missing assets in accordance with Fleet Manager guidance and company policy.

Qualifications

• 10+ years of fleet rental management.
• Must be able and committed to work adhering to other Wheeler values including integrity, service, stewardship, and people
• Clean driving record, ability to pass a background check, and drug screen(s).
• Knowledge of DBS system and how it works behind the scenes
• Familiarity with rental software such as Integrated Rental (IR)
• Basic accounting knowledge
• Proficient in Adobe and Microsoft suite of products (Outlook, Excel, Word, Power Point)
• Time management skills and ability to effectively prioritize tasks to make deadlines
• Excellent documentation and communication skills
• Positive attitude, professional workmanship
• Strong analytical and financial acumen with experience managing utilization, ROI, and pricing models
• Deep understanding of rental fleet lifecycle management and market-based pricing strategies
• Proven ability to translate data into actionable fleet decisions
• Strong cross-functional communication and stakeholder management skills
• High attention to detail with a disciplined approach to compliance and asset control
• Bachelor’s degree in business, Accounting, Economics or equivalent experience
• Knowledge and experience with mobile generators & equipment

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).