Performance Marketer (Remote) at Jack Westin – Istanbul

About Jack Westin

Jack Westin is a leading Medical College Admissions Test (MCAT) preparation company which is known for crafting high quality, but free, practice materials. The MCAT tests students on the scientific reasoning skills and scientific knowledge which can be learned during typical undergraduate coursework.

Performance Marketer (Remote | $1,500–$2,500/month)

We’re looking for a data-driven, hands-on Performance Marketer to own our paid acquisition and scale growth across key channels. You’ll play a critical role in building and optimizing our paid strategy, driving measurable impact across the funnel.

• Own all paid acquisition channels: Google Ads, Meta Ads, YouTube pre-roll, and retargeting
• Increase paid traffic contribution from ~0.07% to 7–8% within 12 months
• Manage and optimize an annual ad budget of $80K–$120K
• Own key performance metrics: CPA, ROAS, and paid-attributed trial starts
  
  

• Manage Google Ads campaigns (brand, competitor, and category keywords)
• Run Meta retargeting campaigns (pricing page visitors, passage completers, trial abandoners)
• Monitor campaign performance daily (spend, CPA, ROAS, trial starts)
• Run weekly A/B tests on creatives, copy, and audience segments
• Scale winning campaigns and pause underperforming ones
• Manage monthly budgets ranging from $3K–$15K, scaling over time
• Track and analyze competitor ads using tools like Google Ads Transparency Center
• Launch and optimize YouTube pre-roll campaigns (starting Q3)

• Experience managing paid acquisition campaigns across Google and Meta
• Strong analytical mindset with a focus on performance metrics and ROI
• Comfortable working with budgets and scaling campaigns over time
• Proactive, detail-oriented, and able to move quickly based on data

• English: fluent or very good
• Tools:
• • Proficient:
  • • Google Ads
    • Meta Ads Manager
    • Google Analytics (GA4)
    • Google Tag Manager
    • Looker Studio
  • Working knowledge:
  • • SEMrush (competitor research)
    • Google Ads Transparency Center
    • Unbounce or Instapage

• Fully remote position with flexible working arrangements
• $1,500–$2,500 per month
• Full-time engagement with a stable, US-based company
• Opportunity to work on meaningful projects with a professional, collaborative team