Paid Media Marketing Manager in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Media Marketing Manager in the United States.

This role is focused on driving high-performance digital advertising strategies that generate qualified demand and measurable pipeline impact. You will lead paid media execution across multiple channels, ensuring campaigns attract the right audiences and convert into meaningful sales opportunities rather than just traffic. The environment is data-driven, collaborative, and closely aligned with sales and product marketing teams. You will play a key role in shaping demand generation strategy, optimizing performance, and improving lead quality across complex B2B buyer journeys. This position blends strategic planning with hands-on campaign management, requiring strong analytical thinking and executional excellence. Your work will directly influence revenue growth by improving targeting, messaging, and conversion performance across digital channels.

• Develop, execute, and optimize full-funnel paid media strategies across search, social, and video platforms to drive qualified demand and pipeline growth.
• Manage and optimize multi-channel campaigns across Google Ads, LinkedIn, Meta, Pinterest, and other paid media platforms.
• Conduct keyword research, audience segmentation, and competitive analysis to improve targeting precision and campaign efficiency.
• Allocate and manage campaign budgets effectively, ensuring strong ROI and performance against key business objectives.
• Partner with sales, product marketing, and content teams to align messaging, targeting, and campaign priorities.
• Focus on driving high-quality leads and optimizing campaigns toward MQLs, SQLs, and pipeline contribution rather than vanity metrics.
• Analyze campaign performance using analytics tools, develop dashboards, and deliver actionable insights to stakeholders.
• Run A/B testing across creative, landing pages, messaging, and audience segments to continuously improve performance.
• Collaborate on ad copy and landing page optimization to ensure messaging resonates with technical and B2B audiences.

• 5+ years of experience in paid media, digital advertising, or performance marketing, ideally in a B2B environment.
• Proven experience managing and optimizing multi-channel paid media campaigns across major digital platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and paid social platforms such as Meta and Pinterest.
• Experience managing advertising budgets and optimizing for ROI, efficiency, and lead quality.
• Familiarity with analytics tools such as Google Analytics and reporting/dashboard platforms.
• Strong communication, collaboration, and project management skills in cross-functional environments.
• Ability to think strategically while also executing campaigns in a fast-paced, hands-on role.
• Experience in industrial, manufacturing, or technical B2B markets is a plus, as well as exposure to ABM tools and strategies.

• Competitive salary aligned with experience and market benchmarks
• Performance-driven environment focused on measurable business impact
• Comprehensive health, dental, vision, and wellness benefits
• Retirement savings plan with employer support
• Flexible work arrangements with hybrid or remote options depending on role needs
• Paid time off, holidays, and additional leave flexibility
• Professional development opportunities and learning support
• Opportunity to work on high-impact B2B marketing initiatives with cross-functional teams
• Exposure to advanced marketing technologies, analytics tools, and ABM strategies