VP Product Development in at Equality Health

Title: VP Product Development

Reports To: Chief Product and Technology Officer

Date: April 2026

About the Organization:

Equality Health is an integrated, holistic, and tech-enabled healthcare delivery system focused on improving the health and wellness of diverse populations. Founded in 2015, Equality Health aims to improve access to value-based care for people who have long struggled with navigating the traditional one-size-fits-all U.S. healthcare system. The mission of the company is to provide high-quality care that improves and enhances lives regardless of race, ethnicity, age, or income.

Through its supplemental care management services and proprietary technology platform, CareEmpower™, Equality Health helps managed care plans and health systems improve outcomes and lower costs for diverse populations while simultaneously facilitating the transition to risk-based accountability. Equality Health supports over 800,000 members and more than 4,000 practice sites and continues to scale rapidly.

Business Model

Equality Health operates a dynamic value-based care platform that transforms the current state of healthcare by aligning, engaging, and empowering providers and health plans to focus their work on individuals and communities that need it the most. The company's core value proposition includes:

• Practice Transformation and Performance Support: Equality Health provides tools, high-touch practice and member support, and value-based incentives to primary care providers.
• Proprietary Technology: The platform is backed by actuarial intelligence and timely analytics and supports panel management, effective chart preparation, and connection to additional resources such as social determinants of health, behavioral health, and care management.
• Timely Value-Based Incentives: Providers receive quarterly payments based on activity, supporting preventive care, transitions of care, and high-risk member management.
• Multidisciplinary Care Team: The care model includes digital member engagement, telephonic care navigation, field-based teams, community health workers, chaplains, and nurse practitioners.

Equality Health partners with managed care organizations (MCOs) to support state-led initiatives and holds participation agreements with providers to support their attributed Medicaid members. The company's footprint spans multiple states, including Arizona, Texas, Louisiana, Virginia, and Tennessee, with a large and growing network of affiliated primary care providers.

Ownership Structure

Equality Health is a privately held company backed by private equity investors. Key investors include General Atlantic, Finback Investment Partners, Town Hall Ventures, and Endeavour. The company operates with a focus on population health risk management, improving care delivery outcomes for traditionally underserved populations in value-based care. Equality Health's comprehensive model bundles care coordination technology, practice transformation services, and provider incentives, enabling doctors to deliver effective and value-based primary care.

About the Role:

The Vice President, Product Development (Care Models) is the product leader responsible for defining and advancing the development of care models across lines of business (LOBs). Reporting to the Chief Product & Technology Officer, this role focuses on translating business goals into scalable product and care model strategies, ensuring alignment across Product, Technology, Clinical, Network, and Operations.

This leader owns the “what” and “why” of product development —defining success, shaping interventions, and setting direction—while partnering closely with cross-functional teams to ensure effective execution.

Key Accountabilities

• Translate strategic vision into clear product, technology, and operational requirements
• Serve as the strategic bridge between business objectives and product/technology execution
• Identify and prioritize key care model interventions to achieve desired outcomes
• Design and document end-to-end workflows supporting new and enhanced care model capabilities
• Establish network strategy, including provider composition and partnership models, aligned to LOB goals
• Define ECIP levers and associated incentive structures to drive performance and behavior change

• Partner with Clinical Operations, Technology, and Network to operationalize care model strategies
• Support implementation of LOB strategies by ensuring clarity of intent, priorities, and success metrics
• Translate success criteria into measurable KPIs aligned with financial and operational targets
• Define high-level resource needs required to support successful execution
• Provide ongoing strategic guidance and course correction based on performance insights and market dynamics

• Define direct-to-patient engagement models that improve access, adherence, and outcomes
• Develop lifecycle engagement strategies (onboarding, activation, retention).
• Incorporate digital, in-home, and community-based approaches to meet patients where they are

• Define strategies to acquire and retain desired members across channels
• Partner with growth, marketing, and network teams to align outreach and enrollment efforts
• Use data-driven insights to optimize conversion, retention, and lifetime value

• Align stakeholders across clinical, product, network, and operational domains around a unified strategy
• Drive decision-making through data, insights, and structured problem-solving
• Ensure consistency and scalability of care model design across multiple LOBs
• Influence executive leadership on strategic trade-offs, investments, and priorities

Qualifications

• 12–15+ years of experience in healthcare product strategy, value-based care, or population health
• Strong track record of defining and scaling care models or complex healthcare products
• Deep understanding of value-based payment models, provider networks, and care delivery systems
• Proven success with translating business strategy into product and technology requirements
• Demonstrated ability to operate at both strategic and conceptual levels, and work collaboratively across functions to ensure execution.
• Exceptional cross-functional leadership and stakeholder management skills
• Experience with Medicaid, Medicare Advantage, or ACA populations
• Familiarity with incentive design and performance-based reimbursement models (e.g., ECIP)
• Background in health plans, risk-bearing provider organizations, or healthcare consulting

Equality Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.