Marketing Content Creator in Gwynedd Valley, Pennsylvania at Gwynedd Mercy University
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Job Description
Position Summary
Reporting to the Director of Marketing and Social Media, the Marketing Content Creator is responsible for developing engaging, mission-centered content across multiple platforms for diverse audiences, including prospective and current undergraduate and graduate students, parents, alumni, donors, faculty, and staff. This role blends strong writing skills with visual storytelling. If you are a creative storyteller who is excited to contribute ideas and take initiative, work as part of a highly collaborative team that thrives on envisioning and delivering compelling content within specified deadlines, and a self-starter with an eagerness to stretch your imagination and develop new skills, we want to welcome you to GMercyU.
This role offers the opportunity to work remotely 2-3 days per week, and some flexibility in scheduled work hours as long as you provide expected deliverables within specified timeframes. The members of this team wear many hats, which means you will have regular opportunities to build your skills as we explore emerging tools, technologies and storytelling techniques to engage with a variety of audiences.
Key Responsibilities
- Create engaging written content for digital and print channels, including website, email, social media, media outlets, magazines, and more
- Support content strategy initiatives that align with the University’s mission, brand, and enrollment goals
- Shoot and edit short-form video content for social media, web, and promotional use
- Design basic digital and print materials using brand guidelines (e.g., flyers, social graphics, event materials)
- Collaborate with team members across marketing, admissions, and other University departments to gather stories and content ideas, create materials and manage the approval process
- Assist in updating website content
- Ensure consistency in tone, voice, and messaging across all communications
- Interview students and other University stakeholders, create news and feature stories, and manage the approval process
- Stay current with content trends and recommend creative approaches to storytelling
- Manage multiple projects and meet deadlines
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above and below are representative of the knowledge, skill, and/or ability required. Must be detail-orientated with strong communication and organization skills. Some night and weekend work is required.
Education/Experience
Bachelor's degree in Marketing, communications, English or a related field is required. One to three years creating marketing or communications content (internships included). Experience in higher education or mission-driven organizations preferred, but not required.
Technical Skills
Proficiency with a personal computer for word processing. Basic experience with video production and editing (e.g., Adobe Premiere Pro, or similar tools) and graphic design tools (e.g., Adobe Creative Suite, Canva). Photography skills preferred, but not required.
Language Skills
Exceptional writing, editing, and proofreading skills. Fluency in Spanish is preferred, but not required.
Mathematical Skills
Ability to apply mathematical concepts to practical situations. Ability to work with statistical information
Reasoning Ability
Ability to apply principles of logic and problem solving to a wide range of problems. Individual must be able to think critically.
Interpersonal Skills
Ability to interact effectively and professionally with others. Self-direction and independent work style are very important, along with the ability to work as part of a cross-departmental team.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to handle or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
EOE Statement: Gwynedd Mercy University is committed to maintaining a positive learning, working, and living environment that is free from unlawful discrimination and harassment. Gwynedd Mercy University does not discriminate against any applicant for admission to or employment at the University because of race, religion, age, gender, sexual orientation, gender identity, national origin, disability, color, marital status, veteran status, genetic characteristics, or any other characteristic protected by federal, state, or local law (‘Protected Classes’). This includes, but is not limited to, admissions, financial aid, educational services, and student programs and activities, as well as to all terms and conditions of employment including, but not limited to, recruitment, selection, hiring, placement, transfer, promotion, training, compensation, benefits, discipline, and termination. The University will not tolerate unlawful acts of discrimination or harassment based upon Protected Classes, or related retaliation against or by any employee or student.