Business Development Associate at Agru America – Georgetown, South Carolina

Job Summary:

The Business Development Associate is a marketing role focused on generating leads by cultivating early-stage interest. This role lives in HubSpot, developing automations and systems to establish and maintain a communication channel between prospective customers and AGRU. The Business Development Associate will help coordinate lunch-and-learns, webinars, and presentations with the sales and technical teams. Reports to the Marketing Business Unit Manager. Travel: up to 30%.

Key Responsibilities

• Proactive Market Development
• Identify and pursue opportunities in emerging markets and underserved geographic territories.
• Follow up with early-stage leads from trade shows, web inquiries, and industry events.
• Schedule and coordinate lunch-and-learns for engineering firms, utilities, and contractor groups
• Coordinate engineer visits to introduce AGRU capabilities and understand upcoming project pipelines.
• Opportunity Cultivation and Qualification
• Use HubSpot and the content team to nurture long-cycle opportunities through regular touchpoints and educational engagement.
• Transition qualified, sales-ready leads to appropriate sales representatives with complete project intelligence.
• Maintain ownership of early-stage prospects while sales pursue near-term conversions.
• Territory and Pipeline Intelligence
• Use HubSpot to track all prospect interactions, opportunity stages, and follow-up schedules.
• Rank opportunities based on project timing, budget allocation, and conversion probability.
• Maintain visibility into emerging market trends and the competitive landscape.
• Provide regular pipeline reports showing early-stage opportunity volume and progression
• Flag high-priority opportunities requiring technical sales engineer involvement
• Cross-Functional Collaboration
• Develop working knowledge of all AGRU America product lines.
• Coordinate lunch-and-learn presentations with product specialists.
• Brief the sales team on the prospect's needs, project requirements, and history before the handoff.
• Gather market feedback on pricing sensitivity, competitive positioning, and product gaps.

Qualifications

• Bachelor's degree in business, marketing, engineering, or a related field
• Proficiency with CRM systems for pipeline management (HubSpot preferred)
• Willingness to make cold calls, schedule meetings, and pursue new contacts
• Excellent communication and presentation skills
• Ability to understand technical applications and speak credibly on behalf of the company
• Strong organizational skills for categorizing and organizing early prospects
• Comfort with up to 30% travel to support engineer visits, lunch-and-learns, and industry events.