Marketing Director at Ace Electric – VALDOSTA, Georgia

Our Mission is to Identify, Hire, Train and Retain the very best people! Come lead the charge behind our continued growth at Ace Electric with strategic brand marketing and data-driven campaigns to drive visibility, workforce attraction & business development.

Since our inception in Valdosta, GA in 1975, Ace has been performing quality electrical installations in a full range of markets including: commercial, mission critical, education, healthcare, institutional, industrial, correctional facilities, hospitality, military bases, retail and others. In the past 15 years, locations have been added in Macon, GA, Atlanta, GA, Jackson, TN, Statesboro, GA, Sanford, NC and Plain City, OH. Ace offers fabrication services, hard bid, design-build, negotiated contracts and fee-based work. We have the resources, professional staff and project management team to handle almost any type of electrical project. Our history of safety and quality has been established through years of successful projects and satisfied customers. Ace Electric is growing bigger in business each year and has no signs of slowing down!

Benefits:

• Health, Dental, Vision, Life, Disability, Accident and Critical Illness Insurances
• 401k with Match
• Access to Ace University: Apprenticeship Program, Leadership Training, Skill Building Classes and much more!
  

General Summary:

A Director of Marketing at a $500 million company acts as a senior leader bridging high-level corporate strategy with day-to-day functional execution. At this revenue scale, the role is heavily focused on scalability, revenue accountability, and cross-functional alignment (particularly with sales). They are responsible for managing significant budgets, leading large, specialized teams, and leveraging data to drive growth. The Marketing Director reports to the President of Corporate Support.

Preferred Job Skills:

• Able to demonstrate advanced computer and keyboard skills to include MS Office Suite.
• Acute attention to detail.
• Ability to maintain required levels of confidentiality when entrusted with sensitive business, customer, or employee related information.
• Ability to manage multiple responsibilities in a fast-paced environment.
• Able to maintain high levels of productivity, meeting deadlines while maintaining accuracy.
• Effective and professional communicator, both written and verbal.
• Able to maintain a pleasant customer service attitude while under pressure.
• High level of professional business acumen.
• Proven experience leading marketing strategy, planning, and execution, preferably within construction, electrical contracting, or a related trade or B2B environment.

• Strong understanding of branding, market research, digital marketing, and integrated marketing communications.
• Experience managing budgets, teams, and external partners.
• Excellent leadership, communication, and strategic thinking skills.
• Ability to translate high-level business objectives into actionable marketing initiatives.

Mandatory Hiring Requirements:

References, Background Check, Drug Screen Testing, Valid Driver’s License.

Responsibilities:

Core Duties and Responsibilities

• Strategic Planning & Execution: Develop and implement annual marketing strategies that drive brand awareness and, crucially, sales growth. This includes creating go-to-market (GTM) strategies for new products and managing the marketing calendar.
• Revenue & Lead Generation Accountability: Shift focus from pure brand awareness to driving qualified leads (MQLs) and sales pipeline, often by working closely with sales teams to ensure alignment.
• Budget Management & ROI: Manage substantial marketing budgets (often multi-million dollar), overseeing allocation across digital, traditional, and event channels to ensure high ROI.
• Team Leadership & Development: Lead, mentor, and build a high-performing team of marketing managers, content specialists, and designers.
• Digital Transformation & AI Integration: Oversee the adoption of marketing automation (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and AI tools to optimize customer acquisition costs and enhance customer experience.
• Brand Stewardship & Positioning: Ensure consistent brand messaging across all channels and touchpoints, managing the brand image to align with company goals.
• Market Analysis & Insights: Conduct in-depth research into market trends, competitor strategies, and customer behavior to pivot strategies as needed.
• Agency & Vendor Management: Coordinate with external creative agencies, PR firms, and media partners to execute specialized campaigns.
• Cross-functional Collaboration: Partner with sales, product, and finance departments to align marketing efforts with overall business objectives, often participating in leadership meetings.

Key Performance Indicators (KPIs):

• Marketing-Qualified Leads (MQLs) & Sales-Qualified Opportunities (SQOs): Volume and quality of leads generated.
• Customer Acquisition Cost (CAC): Total cost to acquire a new customer.
• Return on Marketing Investment (ROMI): Efficiency of marketing spend.
• Pipeline Contribution/Acceleration: Revenue generated or speed of deal closing due to marketing.
• Brand Awareness & Sentiment Metrics: Improvements in brand visibility.

Required Skills and Experience:

• License: Valid state driver's license as required by job conditions or by the company.
• Experience: 5+ years of relevant marketing management experience, often including experience in B2B or complex sales environments.

• Leadership: Strong ability to lead, motivate, and manage performance in a high-pressure environment.
• Analytical Skills: Proficiency in data analysis, reporting, and using CRM/marketing automation tools to drive decision-making.
• Communication: Excellent verbal and written skills for presenting to the C-suite and influencing stakeholders.

Working Conditions:

• Work in a climate-controlled office setting with varying degrees of stress and time pressure.
• Considerable amount of time making repetitive motions.
• Considerable amount of time sitting.
• Considerable amount of time using telephone and computer.
• Sounds, noise levels may be distracting or uncomfortable.
• 5% Travel may be required.

Required Physical/Mental Functions:

• Comprehend and practice safe work procedures as outlined in Company Safety Handbook.
• Read and interpret instructional manuals and written instructions.

• Must hear and see well (either natural or with correction).
• Must be able to bend, stoop, squat, kneel, push, pull and reach overhead.
• Able to lift objects weighing up to 20 pounds, with frequent lifting and carrying of objects weighing up to 5 pounds.
• Tolerant to prolonged sitting.
• Repetitive use of arms, hands, and fingers.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

AAP/EEO Statement:

Ace Electric, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, disability status, protected veteran status, or any other category protected by federal, state, or local law.