Product Marketing Manager - Government (DMV Area) at Kpler – Washington

At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.

About the role

Kpler is seeking an experienced Product Marketing Manager to focus on Kplers government clients and initiatives. The ideal candidate will be responsible for sourcing proposals alongside our government sales team, preparing responses, and working on the go-to-market strategy and sales enablement for our suite of products focused on the government sector. The ideal candidate has experience selling and marketing products into government, in particular the United States government. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.

What you'll do

Source proposals from a variety of U.S. federal government agencies as well as governments from around the world

Build responses to proposals and compelling response templates that convey Kplers value and product specifications to drive sales opportunities.

Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients.

Craft compelling messaging and positioning that differentiates our products in the market.

Collaborate with product management to gain deep product expertise.

Develop & organize sales enablement materials deliverables with design colleagues.

Develop training to ensure our sales team is equipped to sell effectively.

Conduct competitive analysis to inform strategic marketing decisions and product positioning.

Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.

Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.

Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.

Engage with customers to gather testimonials and case examples to showcase the value of our products.

Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.

About you

Bachelors degree.

Fluency in English.

3+ years of government sales or marketing business experience.

3+ years of product or product marketing experience, preferably in a technology-focused company.

Experience with U.S. federal government RFPs and fluent in navigating the bureaucracy of proposals.

Excellent written and verbal communication skills, with the ability to convey complex ideas simply

Familiarity with Hubspot and/or Salesforce

Ability to work independently in a fast-paced and rapidly changing environment.

We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then youve found your ideal destination. Are you ready to embark on this exciting journey with us?

We act decisively and with purpose, going the extra mile.

We foster relationships and develop creative solutions to address market challenges.

We are accessible and supportive to colleagues and clients with a friendly approach.

Our People Pledge

Dont meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they dont match 100% of the job requirements. Dont let the confidence gap stand in your way, wed love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.

Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.

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