Marketing Coordinator at K Group Companies – Grand Rapids, Michigan

Marketing Coordinator Overview:

We are seeking a dynamic Marketing Coordinator to join our team. The ideal candidate supports the execution of marketing and recruiting campaigns across lead generation, events, social media, content, and employer branding. Responsibilities include day-to-day coordination, campaign execution, and keeping projects on track. You will work closely with the Director of Marketing to turn strategy into action.

This is an execution-focused role. The right candidate is organized, takes initiative, communicates proactively, and takes pride in doing the details right. You will be a visible, trusted part of a small team building something meaningful across the entire organization.

You will work closely with the Director of Marketing every day in a collaborative, in-office environment. This is a small team, which means your work is visible and your contribution matters. We move at a steady pace, communicate directly, and genuinely invest in the people on our team. You will not be left to figure things out alone.

Marketing Coordinator Responsibilities:

Lead Generation Support

• Execute lead generation campaigns across digital channels as directed
• Support campaign setup, tracking, and follow-up coordination
• Manage and maintain lead lists with attention to data accuracy
• Monitor performance metrics and compile results for review

Event & Promotion Coordination

• Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
• Manage vendor communication and timelines related to events
• Track event leads and candidate engagement post-event
• Support on-site execution and day-of coordination as needed

Social Media & Content Execution

• Schedule and publish social media content across brand and recruiting channels
• Support content creation for marketing and hiring initiatives
• Monitor engagement, respond to comments as appropriate, and report performance
• Maintain brand and employer brand consistency across all published content

Recruiting & Brand Support

• Support recruiting campaigns and job promotion efforts across channels
• Coordinate and support internal company events
• Create and coordinate employer brand content including culture posts, team highlights, and candidate-facing materials
• Help coordinate internal communications tied to culture and employer brand initiatives

Campaign & Project Coordination

• Assist with email campaigns and campaign asset organization
• Maintain documentation, timelines, and execution details across active projects
• Coordinate tasks and follow-ups across teams to keep projects moving
• Flag blockers and communicate progress proactively to the Director of Marketing

Tools & Platforms

You will work inside several tools on a daily basis. Familiarity with any of the following is a plus; we are willing to train the right person on specifics.

• CRM: HubSpot, Salesforce, or similar
• Email marketing: HubSpot, Mailchimp, or similar
• Social media scheduling: Buffer, Hootsuite, Sprout Social, or similar
• Project management: Asana, Monday, Notion, or similar
• Analytics: Google Analytics, platform-native dashboards
• Design: Canva, Adobe Express, or similar

Marketing Coordinator Qualifications:

No degree required. We are looking for demonstrated experience, strong communication skills, and a track record of following through. Equivalent professional experience, internships, freelance work, and self-directed projects all count. Here is what we are looking for:

• 1–3 years of experience in marketing, project coordinating or a related field
• Proficient in Microsoft Suite
• Strong organizational skills and a track record of meeting deadlines
• Clear written and verbal communication - you will represent the brand every day
• Comfortable working independently, asking good questions, and flagging issues early
• A genuine interest in marketing and how companies attract customers and talent
• Understanding of lead generation, email campaigns, or digital marketing is a plus
• Familiarity with social media platforms from a brand or business perspective
• Experience supporting talent acquisition or employer branding initiatives is a plus

Growth & Development

This role is designed to grow. We are building a marketing function that does not fully exist yet - which means the person who comes in and does this well will have a meaningful opportunity to grow with it.

In your first year, you will build a strong foundation across campaign execution, events, and social media. As the function matures, there is a clear path toward a marketing manager role for someone who demonstrates ownership and results. Reviews are conducted annually and are tied to clearly defined milestones.

About K Group Companies

K Group is a locally owned and operated technology service provider that was established in Grand Rapids, MI in 1980. We proudly serve clients across the United States, while remaining especially focused on our home state of Michigan. Our expertise spans a wide spectrum of technologies and services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great, focused, team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community.

As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other!

Whether we are helping customers secure their environment, beating each other at Mario Kart in our Team Zone arcade, or grabbing lunch at our local BBQ restaurant, we delight in collaboration and making a difference as a team. We truly believe that we are better together!

Compensation and Benefits

• Competitive base salary based on experience
• Bonus and commission programs
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VTO)
• 100% employer paid family health insurance premium
• 100% employer paid disability insurance
• 100% employer paid dental & vision insurance
• 401k with Safe Harbor contributions from company annually
• Profit sharing opportunities