Mid-Senior Game UA (User Acquisition) at SUN.STUDIO JOINT STOCK COMPANY – Ho Chi Minh City
SUN.STUDIO JOINT STOCK COMPANY
Ho Chi Minh City
Posted on
Updated on
Job Function:Information Technology
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About This Position
Mid-Senior Game UA (User Acquisition)
c thnh lp nm 2018, Sun Studio l nh pht trin games trn nn tng web v cc thit b di ng vi hn 1 t lt chi. S mnh ca chng ti l to ra cc tr chi m mi ngi c th d dng tip cn (accessible) v yu thch (enjoyable).
Hin ti cng ty c hn 70 thnh vin vi trn 40 u games (dng hyper casual, casual v puzzle) v l i tc chin lc ca cc nn tng web-games hng u th gii nh: Facebook Instant Games, Microsoft Instant Games, Crazy Games, Game Distribution, Glance Gaming...
Chng ti cn tuyn 5 bn Game UA (junior / mid / senior) h tr i ng pht trin th trng trong vic xy dng k hoch user acquisition tng th cho cc sn phm game theo mc tiu ra.
M t cng vic- Lp k hoch & trin khai chin dch UA a knh: Ch ng xy dng k hoch user acquisition tng th cho cc sn phm game theo mc tiu ra. Trc tip thit lp, chy v qun l cc chin dch qung co trn nhiu knh: Facebook, Google, Unity Ads, AppLovin, ironSource, Mintegral.... Theo di st sao hiu sut tng knh v ti u ngn sch phn b t c mc tiu install v cht lng ngi dng.
- Qun l ngn sch & ti u hiu qu: Chu trch nhim s dng hiu qu ngn sch UA c giao. Phn b ngn sch hp l gia cc knh da trn d liu. Theo di hiu qu, iu chnh qung co kp thi nhm m bo ROAS v cc KPI kinh doanh khc trong gii hn cho php. C kh nng d bo kt qu chin dch (v d: sn lng install, chi ph) da trn d liu lch s.
- Ti u target v bidding: C kin thc v bidding v thut ton phn phi ca tng nn tng qung co (Facebook, Google UAC, TikTok Ads, v.v.) cng nh cc chnh sch mi (v d: privacy iOS/ATT, GDPR). Ti u ha nhm mc tiu (targeting) v gi thu (bid) cho tng phn khc ngi dng, quc gia. Ch ng nghin cu v th nghim cc tnh nng qung co mi hoc knh mi n u xu hng.
- Phn tch d liu & o lng hiu qu: Theo di v phn tch chuyn su d liu chin dch.
- Qun l v ti u creative: Phi hp cht ch vi i Creative nh hng tng v qun l qu trnh sn xut ni dung qung co. Thc hin chin lc A/B testing v phn tch kt qu.
- Theo di v ci thin h thng tracking
- Phi hp vi cc phng ban khc: Lm vic cht ch vi cc nhm sn xut Sn phm (Product) tm gii php ti u chin dch theo mc tiu ra.
- Xy dng cc bo co phn tch hiu qu chin dch
- Hc vn: Tt nghip i hc chuyn ngnh Marketing, Kinh t, Qun tr Kinh doanh hoc cc ngnh lin quan. C nn tng kin thc vng v marketing v qung co.
- Kinh nghim chuyn mn: Ti thiu 1-2 nm kinh nghim trong lnh vc Digital Marketing/User Acquisition. u tin ng vin tng lm UA cho game mobile (Casual/Puzzle l li th) hoc cng ty game.
- Kin thc & k nng Digital Marketing: Nm vng cc ch s v thut ng chuyn mn: CPI, CPM, CTR, CVR, CPA, ARPU, LTV, ROAS... v hiu r ngha ca tng ch s trong vic nh gi cht lng ngi dng. C kin thc su v c ch qung co trn nhiu knh tng trc tip chy v ti u chin dch trn Facebook Ads, Google UAC, TikTok Ads; bit thm v cc mng qung co in-app (Unity Ads, AppLovin, ironSource) l mt li th ln. u tin ng vin c cc chng ch chuyn mn nh Google Ads Certification, Meta Blueprint (Facebook) hoc chng ch Mobile Marketing tng ng.
- Phn tch d liu & cng c o lng: Thnh tho k nng phn tch d liu. S dng tt Excel (bao gm cc hm nng cao, pivot table) v c kinh nghim vi t nht mt cng c BI/visualization (VD: Google Data Studio, Tableau hoc Power BI). Am hiu v MMP (Adjust, AppsFlyer) v cc khi nim attribution, tracking link, deep linking; hiu nguyn tc ca SKAdNetwork trong mi trng iOS. C kh nng t kim tra v phi hp x l li tracking, m bo tnh chnh xc ca d liu chin dch.
- Kin thc th trng game: am m v am hiu su v th trng game mobile, c bit l dng Casual/Puzzle. Thng xuyn cp nht cc xu hng game ni bt, nm c cc i th cnh tranh chnh v chin lc UA ca h. Hiu bit v vng i sn phm game, quy trnh pht trin game v cch cc ch s UA gn kt vi hiu sut sn phm (bit lin h gia UA v cc yu t nh tnh nng mi, cp nht trong game).
- Bit cch phn on ngi dng v th trng ty bin thng ip qung co ph hp. Kh nng nghin cu nhm tm ra insight gi tr phc v cho conent qung co. Sng to trong cch tip cn nhng cng da trn d liu a ra quyt nh (data-driven mindset).
- K nng qun l & lm vic nhm: K nng qun l thi gian v d n tt, c th x l v gim st ng thi nhiu chin dch UA. C kinh nghim lm vic vi i tc qung co (nh trao i vi account managers ca Facebook/Google) ti u chin dch l mt li th.
- Ngn ng: Ting Anh thnh tho ( lm vic trc tip vi i tc quc t v c hiu ti liu chuyn ngnh).
- nh gi CV
- Video call phng vn vi Chuyn vin tuyn dng (30-45 pht)
- Phng vn ti vn phng vi Trng nhm (45-60 pht)
Ch i ng
1. Lng v gi lm vic
Lng cho v tr: hp dn.
V tr ny s lm vic ti vn phng. Thi gian lm vic t 9:00 - 18:30, t th 2 n th 6.
2. Bo him v ch thng
c tham gia y BHXH/ BHYT/ BHTN theo quy nh ca lut lao ng.
Ngoi ra bn s c tham gia bo him sc khe ring PVI.
Ph cp n tra hng thng.
Thng c nh lng thng 13.
Thng cui nm khng gii hn, ty thuc vo doanh thu ca cng ty v mc ng gp ca bn trong cc d n.
3. Cn bng cuc sng & cng vic
Ngoi nhng ngy ngh l theo quy nh ca nh nc, chng ti c thm rt nhiu ngy ngh c tr lng v ngh m.
4. Ni lm vic thoi mi
Ti vn phng, chng ti c khu vc gii tr, cung cp n ph v ung min ph gip bn lm vic thoi mi v cn bng.
Gc Th vin sch cho cc bn thch c sch giy.
5. Pht trin chuyn mn v gio dc
Chng ti hon tr chi ph cho vic tham gia vo cc hi ngh v kha hc c lin quan, ng thi thng xuyn t chc cc chng trnh o to nng cao nghip v.
Cng ty c chnh sch h tr vic thng tin v pht trin s nghip ca nhn vin.
6. Gii tr v gn kt
Hng tun / thng / nm, chng ti t chc nhiu s kin, bao gm cc cuc thi, th thch th thao, tic, happy hours, team building, hackathons v s kin ngoi tuyn dnh cho tng i.
7. D n trch nhim x hi
Chng ti tip tc trin khai cc d n t thin v h tr tng ca nhn vin trong cc cuc thi ti tr.
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Job Location
Ho Chi Minh City
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