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MARKETING INSIGHTS ANALYST in Appleton, Wisconsin at Fox Communities Credit Union

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Fox Communities Credit Union
Appleton, Wisconsin, 54913, United States
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Job Description

We currently have a career opportunity for a full-time Marketing Insights Analyst based out of our corporate office (Enterprise) in Appleton!

The Marketing Insights Analyst drives marketing optimization through insight advancement and management of the credit union’s qualitative and quantitative data sources. This role will be key in standardizing data, analyzing trends, deriving insights, and automating processes to empower the marketing department. This position will also help drive member segmentation to help facilitate credit union growth.

The primary responsibilities of the Marketing Insights Analyst role include but are not limited to:

  • Promoting and upholding the Fox Purpose, Mission, Vision, and Values
  • Driving performance optimization through insights-based analysis of marketing data
  • Managing qualitative and quantitative research programs to help better understand the views of our members and potential members
  • Facilitating development of automated tools, from data capture to insight refinement, to empower the marketing department to efficiently and effectively review data
  • Partnering with Business Intelligence and Information Technology to stay on top of emerging technologies in insight curation and delivery
  • Partnering in audience segmentation definition, targeted messaging refinement, and performance analysis to ensure quality messaging
  • Monitoring external data sources to help identify member trends and providing intelligence to the marketing department
  • Responding and preparing ad-hoc requests for data and reports.
  • Compiling cadenced reports to support organizational insight and reports to the board

    • Candidates for the Marketing Insights Analyst position should possess:

  • Bachelor’s degree with a background in business, marketing, computer or data science preferred
  • At least three to five years of similar or related experience
  • Demonstrated experience with both qualitative and quantitative data analysis
  • Experience working with Power BI and DAX a plus
  • Experience with Google Analytics a plus
  • Working knowledge of SQL a plus
  • Experience managing large amounts of data from various sources
  • Background in credit unions or other financial services a plus
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills with an ability to interact with all levels of end users and technical resources
  • Ability to present insights and data-related concepts in a clear manner verbally and in written or graphic form
  • Open and collaborative style, comfortable working in an environment where ideas are shared and challenged
  • Intermediate or advanced skill level with Microsoft Excel
  • Self-motivated, with the ability to react to change, feedback, and critique quickly and positively
  • Ability to conceptualize and implement things in a changing environment
  • Attention to detail with the ability to maintain focus on the overall picture
  • Ability to participate on project teams in an effective manner and work independently

    • Fox Communities Credit Union is an over $3 billion in assets community-based credit union serving more than 130,000 members at over 20 locations. We take pride in being a progressive, member-owned, full service financial institution dedicated to serving the community.

    Fox Communities Credit Union believes our team members are our most important asset. We offer a great team environment, competitive salary and an excellent benefit package which includes, medical, dental, vision, life, short term and long-term disability insurance, 401k (Roth and Traditional), which includes company contributions including match, paid time off and caregiver leave! As part of our commitment to the communities we serve we also offer all team members Paid Volunteer Time Off! If you are enthusiastic about a rewarding career with a successful & growing credit union, apply now!

    Equal Opportunity Employer of Protected Veterans, and Individuals with Disabilities.


    Job Location

    Appleton, Wisconsin, 54913, United States

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