Associate Content Manager at Incline Marketing LLC – Rexburg, Idaho

At Incline Marketing, we take our clients to new heights, and we can do that thanks to our core values: Honesty, Partners, Experts, Fun. These values influence every decision we make and define the kind of people we welcome to our team.

About the Role

We are launching a new Fitness Vertical and are seeking an SEO-focused Associate Content Manager to build and lead a search-driven content team. This role will be responsible for developing and executing SEO content strategies that increase rankings, drive qualified traffic, and generate conversions for fitness clients. If you are a strategic thinker who understands search intent, content performance, and scalable systems, this is an opportunity to build something from the ground up.

This position will be in one of our locations - either Rexburg, ID or St. Petersburg, FL.

Why you should join us

• Standard 40-hour workweek with occasional flexibility to meet sprint deadline
• Competitive salary, health and dental insurance, life and disability, 401K, supplemental insurance, FSAs, flexible paid vacation days, 11 paid holidays and much more!
• Friendly, collaborative, and fun team!

What You’ll Do

• Develop and execute content strategies tailored to fitness brands and businesses
• Conduct industry research to stay current on fitness trends, audience behavior, and competitive positioning
• Perform keyword research and search intent analysis to guide SEO-driven content planning
• Create and oversee production of blogs, landing pages, website content, email campaigns, and paid ad copy
• Ensure all content aligns with brand voice, messaging guidelines, and marketing objectives
• Optimize content for search visibility, engagement, and conversions
• Collaborate with SEO specialists to implement on-page best practices, internal linking strategies, and content updates
• Review and edit content to maintain quality, accuracy, and consistency
• Manage content calendars and ensure timely delivery of projects
• Build and refine scalable workflows for content production
• Mentor and provide feedback to a content team focused on supporting the fitness vertical
• Support new client onboarding with strategic content planning
• Maintain documentation of processes, standards, and best practices
• Contribute to long-term vertical growth through content innovation and thought leadership

What We’re Looking For

• 3 to 5+ years of experience in content marketing, content strategy, or digital marketing
• Proven experience managing or mentoring a small team of writers or content contributors
• Strong understanding of SEO fundamentals, keyword research, and search intent
• Demonstrated ability to develop and execute content strategies that drive traffic and conversions
• Experience creating high-performing blogs, landing pages, email campaigns, and website content
• Strong editing skills with attention to clarity, accuracy, and brand consistency
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Experience collaborating cross-functionally with SEO, paid media, design, and account teams
• Ability to build and improve workflows for scalable content production
• Understanding of audience targeting and customer journey mapping

Preferred Qualifications (Nice to Have)

• Experience working with fitness brands or within the fitness industry
• Agency experience managing multiple client accounts
• Experience building content calendars tied to revenue or lead-generation goals
• Experience with content performance tools such as Google Analytics, Search Console, and SEO platforms

Incline Marketing is an Equal Opportunity Employer. Incline Marketing's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Incline Marketing also prohibits harassment of applicants and employees based on any of these protected categories.

Incline Marketing will provide accommodations to applicants as needed.