Digital Reach Campaign Manager (YouTube Ads) | Based in Europe at Hostinger – Riga, Michigan

We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles.

Our formula for success: Customer obsession, innovative products, and talented teams.

Hostinger is one of the fastest-growing brands in the hosting industry. As we continue to scale our global presence, we are looking for a strategic, data-driven Senior Digital Reach Campaign Manager to join our PPC team.

In this role, you will be the architect of our upper-funnel growth. You won't just be "running ads"—you will be responsible for defining how Hostinger introduces itself to millions of potential users worldwide. Starting with a primary focus on YouTube, you will eventually lead our expansion into a multi-channel social media strategy, including TikTok, Meta, and beyond.

The Role

As a Senior member of the PPC team, you will bridge the gap between brand awareness and performance marketing. You understand that upper-funnel campaigns require a different DNA than traditional search ads—focusing on reach, resonance, and long-term intent rather than immediate clicks.

• Strategic Execution: Take full ownership of large-scale YouTube campaigns, expertly navigating Video Reach (VRC) and Video View (VVC) formats to maximize brand impact.
• Measurement & Insights: Go beyond standard metrics such as Impressions. You will design and analyze Brand Lift Surveys, Conversion Lift Studies, and Search Lift metrics to prove the true value of our reach initiatives.
• Creative Strategy: Act as the bridge between data and content. You’ll collaborate with creative teams to develop funnel-specific assets—from high-energy "Awareness" content to intent-shifting "Consideration" pieces.
• Market Expansion: Manage and optimize performance across diverse global markets, identifying where to scale and where to pivot based on brand health data.
• Future Growth: Lead the roadmap for Hostinger’s expansion into other video-first and social platforms (TikTok, Meta, etc.), ensuring a cohesive brand voice across the entire digital ecosystem.

• Hands-on Seniority: You have at least 3 years of hands-on experience managing high-budget, complex accounts. You are comfortable navigating the nuances of global campaign management.
• YouTube Specialist: You are a pro with the Google Ads video ecosystem, with deep knowledge of VRC, VVC, and premium placements (including Shorts and niche-targeted content).
• Full-Funnel Thinker: You understand the interplay between Awareness, Consideration, and Conversion. You know how an upper-funnel impression today influences a conversion tomorrow.
• Measurement Expert: You are fluent in "Lift" metrics. You can interpret Brand Lift Study results and turn them into actionable optimization strategies for the next quarter.
• Creative Intuition: You have a sharp eye for what works. You can guide creative teams on "vibe," pacing, and messaging that resonates with specific audiences and niches.
• Scalability: You have a proven track record of managing significant budgets efficiently while maintaining brand integrity across multiple languages and regions.

• 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
• 🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
• 💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
• 🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

• Competitive compensation based on your skills and experience.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀